The Flour Hour is ?
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👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners). 🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?) 🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing onl ...
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We all try to dedicate time for learning Torah. Many people attend Daf Yomi, have a chavrusa, etc. Yet, most people find it difficult to learn Halacha in a consistent and clear way. We either spend too much time on one subject or try to breeze through a summary of all the laws in a few minutes. Neither of these approaches work. The concept of 12 Minute Halacha Daily (Monday through Friday) is to spend one hour a week learning Halacha from the sources all the way through the contemporary posk ...
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177. Baking it Down - When Marketing Isn't Working
1:21:19
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Send us a textDe către Heather and Corrie Miracle
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176. Baking it Down - Cookie Crime Scene Cleanup
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Send us a text 🦴 Cookie Crime Scene - Don't look back, look forward. In this week's Baking it Down Podcast - Episode 176 - Cookie Crime Scene, Corrie wanted to talk more cognitively about approaching "bad experiences" in business. As a business owner, 😓 you will face difficult clients. 😢 You will have someone demand a refund. 😢 You will experience …
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175. Baking it Down - Wedding Vendor Recap
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Send us a text 💍 Wedding Expo Recap - Our eddie wedding vendor expo debrief. In this week's Baking it Down Podcast - Episode 175 - Wedding Vendor Recap, Corrie signed us up for a Wedding Expo - and here's our tell-all - what we did right, what we did okay, and what we wouldn't do ever again. The event was complex, to say the least. Conceptually - i…
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174. Baking it Down - Know Newsletters
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Send us a text 📧 Know Newsletters - What to send to who and how often. In this week's Baking it Down Podcast - Episode 174 - Know Newsletters, we talk everything you need to know about newsletters. These powerhouses in digital marketing are some of the most untouched real estate in the cottage world - and why? We're not sure - but if you capitalize…
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173. Baking it Down - Prep 4 Q4
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Send us a text 🎢 Prep 4 Q4 - How to prepare for our busy season. In this week's Baking it Down Podcast - Episode 173 - Prep 4 Q4, we're preppin' for Q4 - the baker's "Super (mixing) Bowl." 🏈 Right now, you should be feeling the tides of a lullish summer slowly begin to change as we creep into back-to-school territory. 🌬️ Add in the cooler weather b…
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172. Baking it Down - Choc-A Lot
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Send us a text 🍫 Choc-A Lot - How to increase price by increasing value. In this week's Baking it Down Podcast - Episode 172 - Choc-A Lot, my sisters and my mom partook in our annual "Christmas in July" gift exchange. For a family who loves gift-giving with birthdays from November - February, the rest of the year feels like a gifting desert. Ergo -…
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171. Baking it Down - Say It, Don't Spray It
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Send us a text 🙊 Say It, Don’t Spray It - How to ask for help in the groups. In this week's Baking it Down Podcast - Episode 171 - Say It - Don't, Spray It, we wanted to cover a topic to help us help you help us. Because it's how you ask questions in Facebook groups that dictate the kind of answers you'll get. Depending on how you asked it, 🤩 you'r…
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170. Baking it Down - Class Supplies
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Send us a text ✂️ Class Supplies - A "bake-down" of what we bring and why. In this week's Baking it Down Podcast - Episode 170 - Class Supplies, (another) Heather (of One Smart Cookies and Crafts - also a returning Vendy this year) asked us to cover what cookie class supplies we bring and why. (🤫 Pssst - if you're a Cookie Class Kits or Cookie Coll…
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169. Baking it Down - Corrie-tisol
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Send us a text 😌 Corrie-tisol - Managing stress this summer. In this week's Baking it Down Podcast - Episode 169 - Corrie-tisol, Corrie said, "I want to talk about ways to manage stress." And for good reason - in 2022 she was admitted to the hospital because her kidneys were shutting down. The cause? Chronic, unmanaged stress. So while this is a bu…
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168. Baking it Down - Alotta Parking Lots
1:05:30
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Send us a text 🚶♂ Alotta Parking Lots - Volume-based pricing versus high pricing. In this week's Baking it Down Podcast - Episode 168 - Alotta Parking Lots, Corrie wanted to talk... well, parking lots. 🌴 We took off from the podcast last week to visit VA Beach (love that beach if you're passing through the great state of Virginny). There's a three…
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167. Baking it Down - Getting Corpy Orders
1:28:22
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Send us a text 💼 Getting Corpy Orders - A campaign for corporate girly eras. In this week's Baking it Down Podcast - Episode 167 - Getting Corpy Orders, Corrie wanted to switch from telling you to get into corporate orders and now tell you how to get corporate orders. Corporate orders are great - they have higher dollar amounts, bigger order totals…
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166. Baking it Down - Ask and Ye Shall Receive
1:28:09
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Send us a text 🙏 Ask and Ye Shall Receive - Because if you don't ask, the answer's no. In this week's Baking it Down Podcast - Episode 166 - Ask and Ye Shall Receive, we covered the unfortunate necessity to ask for what you want in business. For those of us who d-r-e-a-d rejection, not asking for what we need to get our business up and runnin' like…
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165. Baking it Down - Taking a Stab at Collabs
1:36:55
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Send us a text 🔪 Taking a Stab at Collabs - The bake-down of a local collab. In this week's Baking it Down Podcast - Episode 165 - Stab at Collabs, Corrie took one for the team and signed up for a local vendor collab on Monday so she can give us the bake-down this week. And I think you'll like what she has to share with the classroom. Okay, so what…
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164. Baking it Down - Loss Leaders
1:07:46
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Send us a text 🍗 Loss Leaders - How losing can help you win. In this week's Baking it Down Podcast - Episode 164 - Loss Leaders, we covered, well, what a loss leader is and how to implement it as a marketing strategy in your baking business. 💰 If you've been to Costco (formerly Price Club) anytime in the last 2 decades, you've seen (or smelled) the…
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163. Baking it Down - Website 101
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Send us a text 👨💻 Website 101 - An audit of twin2's website. We've been working on getting Corrie a new website 🕸 - and we got the barebones bits together - so we thought it'd be fun to audit an unfinished website on today's Baking it Down Podcast - Episode 163. The big takeaway is this: there are many website hosts + templates + themes + plugins.…
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162. Baking it Down - Tags vs Tips
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Send us a text 🤑 Tags vs Tips - The bottom line is the bottom line. This week we cover a topic that can get some bakers into trouble - hiding in the bushes of their exes. Kidding - that was our mom, but the concept still applies when it comes to stalkin' our clients. The issue arises when we feel we're owed more than just the money we made for an o…
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Covering the knife during Benching (Birchas Hamazon #2)
5:39
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161. Baking it Down - Mmmmmm
1:26:43
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Send us a text 🤝 Mmmmmm - A meeting framework (that works). About two years ago, Corrie and I started meeting (well, 😭 she was kicking and screaming) each Monday for what later became known as the 📅 Monday Morning Marketing Meeting with the Miracles. The MMMMM for short. 😕 Meetings can feel pointless unless they, well, have a point. And that's wher…
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Clearing the table before Benching (Birchas Hamazon #1)
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160. Baking it Down - Price vs Value Prop
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Send us a text 💸 Price vs Value Prop - Value is relative(ly easy to manipulate). I was watching a YouTube video featuring a TedTalk where a salesman asks a member of the audience for their pen. He then asks how much the person bought the pen for. "Five dollars," the guy tells him. The salesman then asks if anyone in the audience wants to buy his ne…
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159. Baking it Down - Excuse my Excuses
1:52:12
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Send us a text 🥲 Excuse my Excuses - Don't cry unless you've tried (everything). This week's podcast is a deep dive into a post I made in the group earlier this week - the post regarding "woe is me" threads saying the cookie industry is done, pack it up kids, you don't gotta go home, but you can stay... in this kitchen. You see - that defeatist men…
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Mistakes in the pesach kitchen, bal tashchis on chometz?
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Used the wrong oil, spices, kitnios,De către Rabbi Eli Markowitz
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Younger children performing tevilas keilim, Costco water, gebrukts cake, oat cream, kosher soap, almond milk for pesach and halachic chumras for ashkenazim (Halacha and Pesach Q & A)
33:41
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De către Rabbi Eli Markowitz
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158. Baking it Down - Comfy Mistakes
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Send us a text 🤦♀ Comfy Mistakes - Getting comfortable with uncomfy mistakes. We had a (very) abbreviated podcast today - thanks to the door guys. 🚪 But in the few minutes we did get to chit-chat, we wanted to touch on "uncomfortable mistakes." 😿 Being bad at something sucks. It's no fun making mistakes. In fact, it feels like bad business acumen …
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Gefilte fish and pet food mistakes
1:48
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Common mistakes with pesach shopping and mislabeled products
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"I don't want to rely on selling chametz" Which items do I need to get rid of or give away? (Pesach Q&A)
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Pedialyte, coffee, almond flour, baby food, infant formula, Powerade (Pesach Q & A)
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Peanuts, allergy therapy, shampoo, Aveeno, mouthwash, toothpaste, (Pesach Q & A)
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E cigarettes, olive oil, avocado oil, alternative to self cleaning an oven, salt, steamers, sous vide machine, (Pesach Q&A)
13:47
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157. Baking it Down - Deborah Deborah Deborah
1:13:22
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Send us a text ⭐ Deborah Deborah Deborah When you've not been seen, heard, or understood. Grab your popcorn - 🍿 we covered a buttery topic on today's podcast when a Canadian restaurant went viral for all the wrong review reasons. 🧈 Blaming Deborah in a now globally reaching door sign, Heirloom Restaurant closed its doors this April citing issues wi…
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156. Baking it Down - Class is Canceled
1:07:18
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Send us a text ⛔ Class is Canceled - What to do when you need to cancel cookie class. When you venture into the wild world of cookie classes, the last thing you want to do is consider canceling said cookie class. BUT - it's just a fact of life that even the most seasoned instructors will have to face a cookie class cancelation. Heck - we've been do…
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The COR Costco shopping list for Pesach (Pesach #5)
9:56
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Coffee, oil, medicine, toothpaste, mouthwash, water, seltzerDe către Rabbi Eli Markowitz
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The COR Costco shopping list for Pesach (pesach #5)
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Purchasing eggs on pesach, liquid eggs, hard boiled eggs, bishul akum, hashgacha, kosher, passoverDe către Rabbi Eli Markowitz
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Salmon, frozen fish, kosher for pesach, hashgacha, passoverDe către Rabbi Eli Markowitz
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Do I need to buy kosher lpesach meat and Poultry?De către Rabbi Eli Markowitz
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155. Baking it Down - Upsetspectations
1:35:50
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Send us a text 😡 Upsetspectations - How setting expectations up front can keep us outta hot water. Upsetspectations - the tongue-twister we came up with to describe what setting expectations as a baker and then not meeting them as a baker creates in your clients. 🛫 Listen - you're the one piloting the plane here, you get to set the expectations bec…
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Which items do not require hashgacha for pesach - Introducing the topic (Pesach 1)
10:09
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154. Baking it Down - Cottage Curb Appeal
1:10:55
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Send us a text 🏡 Cottage Curb Appeal - How zhuzhing up your front lawn can increase sales. 🌼 Happy first day of spring! And with sunny skies (for some of us - ⛄ my apologies to y'all gettin' snow), it's time to consider that curb appeal - ya know, 👀 the stuff people are glancing at as they walk up to your house to snag their sweet treats. Ya see - …
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12 purim misconceptions (L"N Reb Yisroel Yitzchak ben Noach)
34:17
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Drinking, Megillah, mishloach manos, eating before Megillah, Chumash vs. Megillah, Berachos, Themes, Fancy water,De către Rabbi Eli Markowitz
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Mason jars and candy dishes (Common Kashrus issues in mishloach manos #12)
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Croutons, pita chips and bagel chips (common Kashrus issues in mishloach manos #11)
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Is this really parve? Does it make a difference? (Common Kashrus issues in mishloach manos #10)
3:02
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153. Baking it Down - The Facebook Ouch-tage 2024
1:00:33
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Send us a text 👎 Facebook Ouch-Tage - And what we can learn from Papa Zuck. I remember exactly where I was when it all happened... I was... sitting at my computer like I always am. I reached for my phone - only to realize, in horror, my access to the mighty blue thumbs-up app was no more. How was I supposed to post that absolutely hilarious baking …
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Homemade items and potential concerns (Common Kashrus issues in mishloach manos #9)
2:48
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2:48
https://causematch.com/tamn/167597/De către Rabbi Eli Markowitz
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Home businesses without hashgacha (Kashrus issues in mishloach manos #8)
4:37
4:37
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4:37
https://causematch.com/tamn/167597/De către Rabbi Eli Markowitz
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Candy not always so sweet (common kashrus issues in mishloach manos #7)
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https://causematch.com/tamn/167597/De către Rabbi Eli Markowitz
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Pas Yisroel, Cholov Yisroel, Yoshon (Common Kashrus issues in mishloach manos #6)
1:45
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Wine- Enjoy responsibly (common kashrus issues in mishloach manos #5)
3:42
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https://causematch.com/tamn/167597/ Otzar Beis Din Non-Mevushal Better HashgachosDe către Rabbi Eli Markowitz
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