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GLF Podcast

Sasha Berson, Grow Law Firm

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The GLF Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.
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Growing a business’ net profits can be an overwhelming task when the business owner tries to do it all on their own. That is why The Net Profit Podcast with Ryan Kimler is here! Ryan will interview financial experts and business owners to help share the nuggets of wisdom one episode at a time. If you are a business owner working to grow your company’s net profits, then this is the podcast for you!
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About Sasha Berson: Sasha Berson has a wealth of business experience as a serial entrepreneur, advisor, and speaker spanning over two decades. He is the owner of Grow Law Firm, a Chicago-based digital marketing company that helps small law firms get more clients. Sasha is also the owner of Comrade Marketing, a marketing agency that assists small bu…
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About Dr. Jean Oursler: Dr. Jean Oursler, renowned as "The Results Queen," is the visionary behind the transformative Caveman Brain: Business Growth System. With a Ph.D. in Business Psychology and extensive experience as an entrepreneur and facilitator for esteemed organizations, she has generated over $2B in revenue. Jean's dynamic coaching style,…
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About Richard James: Richard James, a seasoned legal expert with over 15 years of industry knowledge, has a proven track record of transforming law firms into thriving enterprises. With his expertise, he elevated a startup firm from scratch to a remarkable $3.5 million in revenue within 2.5 years and has since mentored over 900 attorneys, empowerin…
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About Joey Pindell: Joey Pindell is a Sales Development and Coaching specialist at Lushin in St. Louis. After moving to the city in 2006 to play soccer at Maryville University and initially pursuing a career in accounting, Joey shifted his focus to sports business management, where he discovered his passion for sales. With over 15 years of experien…
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About Jim Manning: Jim Manning is the host of the “Passive Wealth Show” and CEO and co-founder of Three Doors, with over 15 years of experience in real estate investing. He has successfully closed more than 3,500 deals and founded five real estate companies. A conversation with a self-made millionaire friend who feared outliving his savings inspire…
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About Marc Cerniglia: Marc Cerniglia is the co-founder and president of Spotlight Branding, a content marketing and branding firm for lawyers. With a passion for educating law firm owners on the myths and truths of internet marketing, Marc has helped grow Spotlight Branding into a $2 million company. He specializes in helping lawyers maximize their…
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Today, it's just you and me for a solo episode, and I want to emphasize something crucial: the significance of taking a break from your business. Last month, my wife and I embarked on our first vacation in four years, a much-needed pause amid our bustling lives and the challenges of the past year. Today, I'll share my insights from this break, disc…
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About Chris Rovin: Chris Rovin is the Vice President of Physician Management at QuickMD, a leading telehealth service focused on delivering high-quality, affordable care. He is instrumental in advancing healthcare technology to ensure patients receive innovative, accessible care. Chris is also the co-author of Skip the Waiting Room: How Telehealth …
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About J.B. Andrews: J.B. Andrews is an accomplished associate at Lushin, Inc. (Sandler) known for his unique blend of youthful enthusiasm and seasoned expertise. With a remarkable aptitude for identifying and bridging communication gaps across generational divides in the workforce, J.B. plays a pivotal role in enhancing business outcomes. His speci…
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In this solo episode, we dive into practical ways to build and protect your business credit, helping you set up a strong financial foundation. We share tips on separating business and personal credit, avoiding high-risk loans, and laying the groundwork for securing a traditional line of credit that can support your business as it grows. In this epi…
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About Tom Ruwitch: Tom Ruwitch is the owner of Story Power Marketing and a seasoned marketing expert with over 20 years of experience. After successfully founding and selling MarketVolt, an email marketing software and services firm, Tom recognized the critical role of a powerful business story in achieving marketing success. With Story Power Marke…
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About Joey Pindell: Joey Pindell is a Sales Development and Coaching specialist at Lushin in St. Louis. After moving to the city in 2006 to play soccer at Maryville University and initially pursuing a career in accounting, Joey shifted his focus to sports business management, where he discovered his passion for sales. With over 15 years of experien…
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About Katherine Miller: Katherine Miller is the founder of The Miller Law Group, based in New York City and Westchester County, and a trainer at the Center for Understanding in Conflict. With a deep interest in the intersection of law and personal lives, she specializes in family and matrimonial law, emphasizing dignified and respectful divorce sol…
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About Jim Schleckser: Jim Schleckser is the Founder & CEO of The CEO Project, a renowned executive coaching company specializing in high-revenue entrepreneurs. He offers a distinctive CEO coaching program that combines peer group discussions with personalized one-on-one coaching sessions led by former CEOs. He advocates for the concept of the "Lazy…
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Send us a text Join Sasha Berson as he speaks with John Scott, Partner at Anders CPAs and Advisors 👉 Sasha and John explore: — The importance of paying attention to data and testing different marketing strategies to see what works best for your firm — How legal businesses, like any service business, can scale if there is demand and supply — The abi…
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About Forrest Mann: Forrest Mann is a seasoned commercial banking professional with a wealth of experience in securing financing for business owners. Currently serving as AVP, Business Banker at Enterprise Bank & Trust, he specializes in commercial lending and treasury management services. Forrest holds a strong background in financial analysis, po…
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Send us a text Join Sasha Berson as he speaks with Tom Lenfestey, CEO of The Law Practice Exchange 👉 Sasha and Tom explore: — The importance of strategic fit in law firm acquisitions — Developing a clear acquisition plan aligned with growth goals — The process of searching for the right acquisition opportunity — Financial considerations and funding…
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Join Sasha Berson as he speaks with Tom Lenfestey, CEO of The Law Practice Exchange 👉 Sasha and Tom explore: — The importance of strategic fit in law firm acquisitions — Developing a clear acquisition plan aligned with growth goals — The process of searching for the right acquisition opportunity — Financial considerations and funding in law firm ac…
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About Ralph Tommaso: Ralph Tommaso is an expert in business debt management and currently serves as the Vice President of Marketing at First Choice Debt Solutions. With a career dedicated to helping business owners reduce and restructure merchant cash advances, vendor, and credit card debt, Ralph's expertise spans cash flow forecasting, debt negoti…
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Send us a text Join Sasha Berson as he speaks with Chris Guymon, the Founder of Time Freedom for Lawyers 👉 Sasha and Chris explore: — How the four-hour rule focuses attorneys' work only on cases that have funds in their trust account to ensure they are working on paid matters — Common exceptions to the four-hour rule for certain practice areas like…
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About Margaret Burke: Margaret Burke, the President and Founder of MB Law Firm Consulting, LLC™, is a seasoned expert with an extensive background in empowering law firms to reach their highest potential. With decades of experience, she has been a trusted consultant to lawyers, Partners, and small to midsize law firms, specializing in optimizing op…
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Send us a text Join Sasha Berson as he speaks with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt 👉 Sasha and Stuart explore: — The importance of continuously developing legal and advocacy skills throughout one's career — The challenges of balancing both the professional obligations and business demands of running a small law firm —…
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About Steve Fretzin: Steve Fretzin is a renowned coach, skills trainer, and keynote speaker in the legal industry. With almost two decades of experience, he has dedicated his career to helping lawyers achieve their full potential in business development and succeed in their law practices. As a frequent media contributor, Steve has written four book…
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Send us a text Join Sasha Berson as he speaks with Chris Dreyer, the CEO of Rankings.io 👉 Sasha and Chris explore: — The importance of proper capital allocation for marketing, especially for originating new cases — How direct response marketing requires short-term spending while brand building is long-term — Best practices for intake systems and cl…
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About Kenny Harper: Kenny Harper is a dedicated Fractional Chief Marketing Officer at Growth Amplifiers, specializing in empowering businesses nationwide to achieve peak performance through systematic optimization, team enhancement, and enhanced customer experiences. As a data-driven growth advisor, Kenny's innovative approach goes beyond conventio…
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Join Sasha Berson as he speaks with Elise Holtzman, the CEO of The Lawyer's Edge 👉 Sasha and Elise explore: — Developing a book of business and lawyers' motivations to earn more based on the business they bring in — Lawyers' focus on billable hours and resistance to tasks without immediate billable credit like networking or thought leadership — Und…
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About Charley Mann: Charley Mann is the founder of Law Firm Alchemy and the host of the "They Don't Teach This in Law School™️" podcast. He specializes in helping law firm owners enhance their entrepreneurial skills, particularly in marketing and leadership. Charley's coaching and courses are designed to break growth plateaus and accelerate the suc…
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Join Sasha Berson as he speaks with Brian Glass, the Partner at BenGlassLaw 👉 Sasha and Brian explore: — The differences in sales efforts needed for personal injury law compared to other legal fields like estate planning — How the first lawyer a potential client speaks to will establish the most rapport — Differentiating a law firm by clearly expla…
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About Scott Beebe: Scott Beebe is the founder of MyBusinessOnPurpose.com and author of "Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, And Build A Business That Matters." With a mission to liberate small business owners from chaos, Scott established Business On Purpose and developed the Business On Purpose Roadmap to provide clar…
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Join Sasha Berson as he speaks with Suzette Welling, the Founder of Law Practice Edge 👉 Sasha and Suzette explore: — The challenges of bringing in inexperienced managers from outside the legal industry — Alternative partner compensation structures beyond equal splitting of profits — Suzette's experience helping firms develop new compensation models…
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About Jaime Rodriguez: Jaime Rodriguez is the Founder and CEO of Paralledger, a specialized bookkeeping service for law firms, and also serves as the Curriculum Manager for Bookkeepers.com. His expertise in financial management earned him a speaking opportunity at the prestigious BKX conference, where he shared insights crucial to bookkeeping profe…
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Join Sasha Berson as he speaks with Tom Lenfestey, the CEO of Law Practice Exchange 👉 Sasha and Tom explore: — The unique challenges lawyers face in succession planning and business practices — The importance of building systems within a law firm to enhance value — Transition-based sales and their role in ensuring smooth handovers — Different scena…
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About Arya Firoozmand: Arya Firoozmand is a dynamic legal professional and entrepreneur, making significant contributions to the legal industry as the co-founder and CEO of Overture Law. With a focus on nationwide attorney networking, Arya has built a remarkable private attorney network that facilitates ethical referrals and fee-sharing among legal…
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Join Sasha Berson as he speaks with Philip Fairley, the President of The Rainmaker Institute 👉 Sasha and Philip explore: — The importance of branding, marketing, consistent lead generation, and sales. — Strategies for client intake, including automated nurturing and outbound calls. — The need for law firms to provide immediate and empathetic respon…
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Send us a text Join Sasha Berson as he speaks with Philip Fairley, the President of The Rainmaker Institute 👉 Sasha and Philip explore: — The importance of branding, marketing, consistent lead generation, and sales. — Strategies for client intake, including automated nurturing and outbound calls. — The need for law firms to provide immediate and em…
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About Christopher Small: Christopher Small is the owner of CMS Law Firm LLC, specializing in estate planning, and Big Bird Accounting, focusing on bookkeeping. Originally from a small town in Kansas, he graduated from the University of Kansas and has been practicing law since 2005. After running a successful criminal defense and personal injury fir…
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Send us a text Join Sasha Berson as he speaks with Kyle Hebenstreit, the CEO of Practice Made Perfect 👉 Sasha and Kyle explore: — The different stages of growth for law firms and how marketing strategies should be tailored to each stage. — The different marketing channels that can be effective for law firms, including broadcast TV, broadcast radio,…
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About Bret Siebert: Bret Siebert is a Michigan-based Professional Fractional Integrator offering business coaching and COO services for companies self-implementing Entrepreneurial Operating System (EOS) or working with an EOS Implementer. Bret has helped multiple business owners get traction toward profitability, focusing on people and processes an…
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About Patrick Carver: Patrick Carver is a Missouri native with over a decade of experience in digital marketing. After his successful tenure as Digital Marketing Manager at DICK'S Sporting Goods, a Fortune 500 company, he founded Constellation Marketing, a full-service agency catering exclusively to law firms. Driven by his personal experience of w…
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About Scott Reib: Scott Reib, America's Legal Coach, is a seasoned attorney with over two decades of experience and the official Zig Ziglar Small Business Lawyer. He pioneers a paradigm shift in legal services, advocating for treating lawyers as primary care providers rather than emergency room solutions. As the CEO of REIBLAW, Scott introduces inn…
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Join Sasha Berson as he speaks with Matt Spiegel, the CEO of Lawmatics 👉 Sasha and Matt explore: — The importance of effective attorney-client communication. — The need for law firm owners to understand business concepts like valuations and recurring revenue. — The dual value proposition of Lawmatics is saving attorneys time while helping them gene…
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