Welcome to the Enterprise Product Leadership podcast. Join Daniel Elizalde as he interviews Product Leaders on what it takes to launch Enterprise and Industrial products into the market. Whether you are a Product, Design, Engineering, UX, Data, or Business Leader, this show will give you insights into how top companies approach their products' lifecycle. Daniel Elizalde is the host of the Enterprise Product Leadership podcast. He is a Product Executive with over 20 years of experience, inclu ...
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Starting a career in SaaS can be intimidating, but we're here to make it easier. From the basics to the latest trends, we'll help you build a foundation and stay ahead of the curve. This is the ultimate resource for beginners. With interviews and advice from top professionals, you'll get a firsthand look at what it takes to succeed. Whether you're in product, marketing, sales, or customer success, we'll help you get insight into your role, and the broader industry.
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De către Micaela Richmond
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#30 - Shanif Dhanani - AI Expert On Everything You Should Know About A.I. Today
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Shanif Dhanani is a ChatGPT consultant with a background in software development and data science. He helps businesses understand and build systems that connect their internal and proprietary systems to ChatGPT, enabling internal employees, customers, and other stakeholders to reap the benefits of using large language models on their own data. Shan…
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#29 - Jason Shen - Shatterproof your Success: How Building Resilience Now Helps You in the Future
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Jason Shen is a resilience expert and executive coach, renowned for guiding entrepreneurs through crucial transitions. Through his experience as a 3x founder and product leader, Jason intimately understands the challenges that creative and tech leaders face around fear, burnout, identity, and sense of purpose. Find his website: https://www.jasonshe…
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#28 - Bohdan Paladiychuk - Time to Fire Your Customer?! Advice from A Creative Brand Strategist
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Bohdan Paladiychuk is a creative brand strategist from Kyiv, Ukraine. Coming from a background in music and art, he always had a deep appreciation for creative vision. His branding approach combines tried and true practices in user interface and user experience design with a mastery in sound production, videography, copywriting, marketing, and huma…
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#27 - Kate Dileo - Why The Best Entrepreneurs Have a Story (and how to tell it)
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On today's episode, I had the pleasure of talking with Kate Dileo about brand, storytelling, the state of marketing, and more. Kate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta, the top branding SaaS product that has helped thousands of organizations craft brands that bring more prospects to…
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#26 - Daniel Elizalde - Risk, Innovation, and What It Takes to Build a Great Product
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In today's episode, Daniel Elizalde, a seasoned Product Executive and Advisor, comes onto the podcast to talk about innovation and building products. Daniel is the bestselling author of The B2B Innovator’s Map and a startup mentor at Greentown Labs and Third Derivative, two of the US’s most prominent Climate Tech accelerators. Daniel has over 20 ye…
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#25 - Mickie Kennedy - PR Secrets from an Expert: Why Most Haven’t Tapped Into the Potential of PR
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Mickie is the founder and president of eRelease, a leading small business in press release distribution. Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through PR. He’s a press release ninja. Mickie has created a free video Master Class on how to create a winning PR strategy,…
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#24 - Irwin Hau - Copywriting & Websites that Convert with an Industry OG
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On today's episode I had on Irwin Hau. Irwin is the Founder of web design agency Chromatix and Neon Bright, two Australian agencies focused on web conversion, one on web design and the other in copywriting. He also runs Irwin Hau Business Consultancy and a MarTech Founder starting ConversionCow, a dedicated conversion SaaS tool that helps businesse…
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#23 - Phil Alves - What the Best Product-Builders Know About Bringing a Vision to Life
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On today's episode Phil Alves, Founder of DevSquad, shares what the best product-builders know about bringing a founder's vision to life. Phil has helped 100+ SaaS founders go from idea to reality. In today's episode, he shares how. Find Phil on LinkedIn: https://www.linkedin.com/in/philalves/De către Micaela Richmond
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#22 - Dan Balcauski - Finally Answering One Of The Toughest Questions In SaaS: How To Price Your Product
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Dan Balcauski, CEO & Founder of Product Tranquility. He's an expert in helping high-volume B2B SaaS CEOs define pricing and packaging for new products. With over 15 years of experience managing multiple products throughout their life cycles, from start-ups to publicly traded multinationals, he's the perfect person to explain this elusive topic!…
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#21 Ademola Adelakun - Customer Success, Partnerships, and The Power of Video in SaaS
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On today's episode, I'm joined by Ademola Adelakun, Head of Video Production at PartnerHacker. He has tons of experience in SaaS and explored a few different roles before finally carving his own role around his passion - video. We talk about how he got into SaaS, Customer Success, Partnerships, Video Production, and more. I hope you enjoy today's e…
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#20 Daniel Dawson - Become a Linchpin Marketer
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On today's episode, I'm joined by Daniel Dawson. He has 7+ years of Marketing experience that spans across roles. He gives some advice, shares how he got to where he is, shares his thoughts on AI and marketing and reflects on the type of person that might enjoy marketing and partner marketing. I hope you enjoy today's episode. If you're interested …
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#19 Troy Barter - Lessons From 16 Years+ In Sales
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On today's episode I'm joined by CEO of Salesorg.io, Troy Barter. Troy Barter has 16+ years of sales experience that span across industries and roles. He's put in his 10,000 hours, and today he shares what he's learned. He gives some advice, shares hot-takes, reflects on the state of the market today, and gets personal. I hope you enjoy today's epi…
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#18 Sheridan Lintz - SaaS Recruiting, Interview Processes, and Knowing When A Role Fits You
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On today's episode Sheridan Lintz joined me on the podcast to discuss recruiting, interview processes, and all things personal growth. This was a candid conversation about business, but it also touched into the realness of the journey. I hope you enjoy! Find Sheridan on LinkedInDe către Micaela Richmond
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#17 Julie Raeder - Transitioning Into SaaS and What To Expect In Customer Success
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On today's episode, I have on Julie Raeder. Julie started her career as a teacher and transitioned into SaaS. We talk about her transition into the tech world, how her past helped her succeed in customer success, and what her day-to-day looks like. Resources: Success Hacker Course Client Success CS Insider Find Julie on LinkedIn: https://www.linked…
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#16 Keith Perhac - Marketing Made Simple - What 100+ Agencies and Building A SaaS Solution Taught Him About Marketing
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On today's episode, we have on a GURU of marketing: Keith Perhac. Keith was an agency owner who decided to start his own SaaS tool - Segmetrics - a software that integrated with every marketing touchpoint. He's helped hundreds of agencies, and has seen the industry become what it is today. We talk about marketing, how not to act scam-y while market…
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#15 - Keith Dawson - Outsourcing SaaS Work With Agencies
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On today's episode, we had on Keith Dawson. He's the CEO of Phone Ready Leads and today we talk about Sales and agencies. Agencies are usually service-based providers that allow SaaS companies (and other companies) to outsource some function. Whether that be marketing, sales, design, etc., agencies help SaaS companies do more than they'd otherwise …
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#14 - Alyssa Marshall - Starting a SaaS as a Non-Technical Founder
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On today's episode, we welcome onto the podcast Alyssa Marshall, the founder of Owwlish.com. She began her entrepreneurial journey with a dental course and then pivoted into SaaS when she saw a problem that wasn't being solved. We talk about pivoting, PLG models, courses, what she wishes she knew when she started, and more. Enjoy! To get 2 FREE mon…
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#13 - Jake Radic - The Mindset for Success in Sales
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On today's episode, we have on Jake Radic, the Director of BDR at Siono. Mindset is 60% of the battle. Once you have that, it makes everything else easier. We talk about his journey from D1 football to tech sales, the sales mindset, what it takes to build confidence, and how to challenge yourself in a sales role. Follow him: LinkedIn Twitter Follow…
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Decades of SaaS - A Conversation with the CEO of Postalytics Dennis Kelly
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On today's episode of the Starting SaaS Podcast we had on Dennis Kelly, the CEO of Postalytics, a direct mail marketing automation tool. Through his decades in the SaaS industry, Dennis has learned a lot. Today, he shares: How his direct mail marketing automation tool works PLG The pivot from Boingnet to Postalytics What he thinks about as a SaaS C…
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How New Ideas Are Implemented in Startups with Nick Arl
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On today's episode I'm joined by Nick Arl. Nick is the Manager of Sales Development Strategy at PandaDoc, and throughout his career has worn many hats. Today he explains how new ideas are implemented in startups, how he would create roles for himself, how he approaches strategy, and what he looks for when hiring. This is a great episode, and I real…
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How to Get Hired at a Tech Startup with Stefan Conic
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On today’s episode I talked to Stefan Conic, the host of a podcast coming soon — SDR Hire — for new SDRs. He’s had an extensive career in SaaS and was gracious enough to share a lot of what he’s learned. He explains hiring, SaaS partnerships, being an SDR, the bridge between marketing and sales, and so much more. This is both a great conversation f…
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Why Content Marketing Helps Businesses Grow, and How You Can Leverage That with Lucas Wollschlager
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Lucas is a content manager and strategist at Evernest. Throughout his career in SaaS, his curiosity has propelled him to dive into his role which has given him a breadth of knowledge that's apparent throughout the conversation. We talked about the state of marketing today, how effective communication is done, and the difference between content mana…
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The Secret to Winning as an SDR with Alex Nelson
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Alex Nelson is an outbound SDR for PandaDoc. Today he comes on the podcast to talk about being an SDR, secrets to success, dealing with rejection and more. On this podcast, we’re all about digging deeper. The past SDR conversation with Jed Mahrle helped us scratch the surface, and set the stage for today's conversation where we dive even deeper int…
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What It's Like To Be A Product Manager - Darlene Dang
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39:42
My guest today, Darlene Dang, is a product manager at a company called Edvo. Today she explains what product management is, what her role looks like, and how she got started. As has been stated in other episodes, the same role in different SaaS companies can look different, but hearing about all of the different ways something can work is important…
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How Jed Mahrle Went From Beginner to Global Manager in 3 Years
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Jed Mahrle is a Global Manager of Outbound Sales Development at PandaDoc. Today we talked about sales. In truth, this is like a masterclass with someone who's been refining his sales skills for years. A few topics discussed include: what different sales roles look like, what he learned from his sales positions, getting promotions, etc. Starting as …
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How To Become A Media/Community Manager For A Tech Startup - Christina Le
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Christina Le is a social media and community manager for OpenPhone, a startup attempting to make a new type of business phone. Throughout the episode we talked about her journey to the position, tips and tricks for being a better community manager, how community management helps a team/company, and more. Christina has a ton of energy and is so fun …
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B2B versus B2C - What's The Difference?! - with Andrea Bowers
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Andrea Bowers is an AE (Account Executive) for AirDeck. Today, we dive into her journey to SaaS, which was not traditional. She began in B2C, and unexpectedly ended up in B2B. Like many people, she didn't know that SaaS was an option. Listening to her story, there were things I could relate to. Today we dive into definitions, explain the difference…
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Starting SaaS - What Is It, and What Do You Need to Know? - with Isaac Morehouse
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Welcome to the Starting SaaS podcast! This podcast is all about learning the basics of the SaaS industry. Today’s episode is all about the fundamentals. In truth, it’s the episode I wish I had when I was beginning. After listening, you’ll have a firm foundation for building your understanding of SaaS. Isaac Morehouse, our guest today, takes the con…
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Welcome to the Starting SaaS podcast! I am a beginning. No shame in admitting it. I'm going to sit have conversations with SaaS people to learn about the industry, understand its moving parts, and create a solid foundation. Let's begin the journey!De către Micaela Richmond
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053: Cybersecurity for Industry 4.0: the good, the bad and the ugly, with Rob Dyson
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De către Daniel Elizalde
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052: Why Edge and AI hold the key to scaling Industry 4.0 with Jose Favilla
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I have a fascinating show for you today that is part of my collaboration with IBM. My guest is Jose Favilla. Jose leads the global Industry 4.0 initiatives for IBM. And with over 30 years of experience in the field, Jose gives us a masterclass on Industry 4.0, including where it started, how it has evolved, where it is today, and where it is going …
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051: Product Innovation and Jobs to Be Done with Tony Ulwick
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Today we are joined by the pioneer of the Jobs-to-be-Done (JTBD) theory, the inventor of the Outcome-Driven Innovation (ODI) process, and the founder of Strategyn, Tony Ulwick. When Tony was working as a manufacturing engineer for IBM in the 1980s, the company launched their PC Junior product. The colossal and expensive flop of this product led to …
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050: How to price new B2B products with Mark Stiving
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33:43
Pricing your products is key to successful products. But what is the best pathway to finding you optimum prices? Mark Stiving returns to the show today to unpack his approach, which uses the concept of customer perceived value as the foundation of a price structure. This actionable conversation is sure to give you plenty of ideas for how to set you…
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049: Continuous Discovery Habits with Teresa Torres
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Today we are joined by expert discovery coach and prominent thought leader on the topic of product discovery, Teresa Torres! Teresa is the author of the powerful new book, Continuous Discovery Habits, and in our conversation, we get to dig into some of the most impactful components of the book, as well as some great examples that showcase how the f…
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048: Losant's Journey from Idea to Successful Enterprise IoT company with Charlie Key
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Today’s guest, Charlie Key, is the Founder and CEO of Losant, a leading development platform for IoT products and services. On this episode, Charlie shares plenty of insights into how Losant has achieved success, including key milestones that have shaped the company, the importance of having a customer-centric approach to innovation, the challenges…
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047: Behind the scenes of Workday’s product strategy with Connie DeWitt
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Today we get an amazing insider's look at how Workday, one of the most successful enterprise software companies in the world, approach product strategy! To help us in this quest, I am joined by Connie DeWitt, Senior Vice President of Product Strategy Workday. We have an illuminating conversation in which our guest shares a whole lot of wisdom and e…
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046: How Subscription Models Help You Win, Keep, and Grow Customers with Mark Stiving
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Transitioning to a subscription model is not easy but the challenge is worth it because SaaS products provide a host of benefits to both the companies that offer them and the clients they serve. Our guest for today is Mark Stiving, author of Win Keep Grow, and he joins us to share important insights from his book to help us learn the fundamentals o…
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045: Why Startups and Big Companies Struggle to Innovate with Steve Blank
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42:48
The Lean Startup movement is integral to the foundation of modern entrepreneurship. Despite its proven success there are still many businesses, including both startups and established companies, that struggle to apply Lean principles and continue to build products through the waterfall approach. In today’s episode, we are joined by Steve Blank. In …
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044: Behind the Scenes of Dolby’s new Cloud platform with Stephane Giraudie
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What if developers could incorporate lifelike HD audio and video capability into any application they built so that users did not have to resort to third-party apps to communicate? This is precisely the service provided by Dolby’s new cloud-based audio, voice, and video API platform, Dolby.io. Today we speak to Stephane Giraudi, Senior Director of …
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043: Product Research Rules with C. Todd Lombardo
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Getting to know your customer’s pains is one of the biggest challenges of building enterprise software. Joining me to take a deep dive into this topic is my good friend and return guest, C. Todd Lombardo. As the VP of Product & Experience at Openly, an insurance-tech startup, C. Todd is a seasoned product leader in the B2B space with a ton of exper…
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042: How Great Positioning Leads to Great Roadmaps (and Not the Other Way Around) with April Dunford
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41:57
My guest today is April Dunford, a Product Marketing and Positioning expert. She’s also the author of the best-selling book, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It. She is also the founder and CEO of Ambient Strategy, a boutique consulting firm that specializes in positioning for technology companies…
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041: How to Create Clarity and Alignment across your Organization with Stefano Mastrogiacomo
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51:09
Throughout the life of the Enterprise Product Leadership podcast, I’ve had critical conversations on many product leadership topics such as driving a data strategy with Bill Schmarzo, how to test business ideas with David Bland, how to drive innovation with Geoffrey Moore, and much more. All of these topics are very important for product leaders bu…
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040: How to partner with startups to fuel your innovation with Haven Allen
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37:50
Launching software products to market is very hard. But adding a hardware component makes it 10 times harder. Not only do you have the typical product and market challenges of software, but you also have the complexity of building a physical product, which can take a long time; it’s capital intensive, it might require specialized equipment, and it …
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039: How to build robust user-research practices with Steve Portigal
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50:45
Understanding user’s needs continues to be one of the top challenges for enterprise and industrial product leaders. And although the practice of user research has been around for a while, most of the information out there seems to focus on B2C products. This is why I’m very excited to be joined by Steve Portigal joining us on the show today! My gue…
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038: Is 5G worth it? with Rob Tiffany
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41:59
5G promises to be a revolutionary technology that will impact all aspects of our lives. But how much of that is real? And how much of it is just hype? To get to the bottom of this, I wanted to bring on a seasoned technology expert to show and I couldn’t think of a better person to invite than my friend, Rob Tiffany! Rob Tiffany is the Vice Presiden…
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037: Crossing the Chasm: How to Effectively Drive Innovation with Geoffrey Moore
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39:56
My guest today is Geoffrey Moore; a speaker, advisor, and best-selling author of some of the most influential business books of the past decade — including the world-famous book, Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. It is no exaggeration to say that Geoffrey’s books have molded my product career thr…
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036: How to avoid innovation theater with Tendayi Viki
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33:07
Today I am joined by Tendayi Viki, an Associate Partner at Strategyzer. He’s also the best-selling author of the new book, Pirates In The Navy: How Innovators Lead Transformation. In our conversation, we discuss what it takes to create a culture of innovation in established conversations and the role product leaders play in driving that process. We…
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035: How to Change the World Without Getting Burnt-Out with Shannon Lucas
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My fantastic guest today is Shannon Lucas, former Executive Vice President at Ericsson and Co-CEO at Catalyst Constellations. She is also a co-author of the #1 Amazon best-selling book, Move Fast. Break Shit. Burn Out.: The Catalyst’s Guide to Working Well. Most of the material I see for product leaders tends to focus on “doing the job,” meaning: h…
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034: How to build a successful IoT company with Eric Simone
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I have a great show for you today! I am joined by Eric Simone, the founder and CEO of ClearBlade; one of my favorite companies building IoT platforms and connected solutions consistently across the edge, cloud, and on-premise environments. In this episode, Eric shares his journey with ClearBlade and how his roots in enterprise software have influen…
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