Loyalty360 is the association for customer loyalty. We bring together the best loyalty-focused professionals from technology and service suppliers and brands under one roof. Through Loyalty360, these professionals find invaluable resources, networking opportunities and guidance provided by internal thought leaders and brands/suppliers on the cutting edge of customer loyalty.
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#381: Great Wolf Lodge: Making an Impact on the Full Customer Experience by Evolving Customer Loyalty
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Send us a Text Message. With more than 20 locations in the U.S., Great Wolf Lodge is a popular chain of hotels featuring water parks and attractions that engage guests with a diverse set of lodging and dining options. Daily events are designed to entice families seeking a fun getaway and water park enthusiasts alike. Great Wolf’s Voyagers Club prog…
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#380: Loyalty360 Loyalty Live | Daniel Wood, Engaged Nation
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15:07
Send us a Text Message. Engaged Nation provides a suite of services and solutions designed to captivate, motivate, and drive measurable results. The company’s offerings include interactive web-based incentive programs that align seamlessly with each client’s unique objectives, whether they aim to boost brand visibility, enhance customer lifetime va…
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#379: Author Gary Hawkins Discusses His New Book and How an Evolving Society Impacts Retail Technology
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Send us a Text Message. In his new book, BIONIC RETAIL: HOW TO THRIVE IN AN EXPONENTIAL WORLD, author Gary Hawkins discusses how the pace of change outside organizations is accelerating faster than within, creating a growing gap between what once made retail successful and what will be required in the future. There is often a disconnect between sho…
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Ally Financial: Uniting Communities with Sports Partnerships and Elevating the Customer Experience
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Send us a Text Message. As a leading digital financial services company, Ally Financial focuses on serving communities and helping customers navigate life milestones and achieve financial goals. From helping customers chart a path to homeownership to planning for retirement, the brand seeks ways to connect with customers in meaningful interactions.…
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Loyalty360 Loyalty Live | Peter Vogel, vPromos
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15:13
Send us a Text Message. Founded in 2009, vLoyalty is a privately held company headquartered in Dallas, Texas. The company combines the power of payments, card-linking loyalty and promotions, and text messaging to help companies easily enroll, engage, understand, and reward customers to drive repeat visits and sales. vLoyalty offers clients a patent…
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Loyalty360 Loyalty Live | Kelsey Crookes, Baesman
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Send us a Text Message. Baesman Group helps brands solve personalized marketing challenges with a strategic focus on loyalty programs. Their team of customer engagement strategists, made up of former brand-side marketers, specializes in helping their clients truly understand their customers’ buying behaviors and mapping that to their overall loyalt…
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A&W Restaurants: Building Customer Loyalty through Data-Driven Insights and Personalization
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Send us a Text Message. A&W Restaurants was founded in 1919 as a root beer stand in Lodi, California, to welcome the troops home after World War I. As America’s oldest franchise restaurant chain, today, there are nearly 450 locations across the U.S. and another 450 in Asia spanning four markets. The chain is 100% franchisee-owned. The brand ensures…
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Loyalty360 Loyalty Live | Steven Douglas, Addtowallet
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15:22
Send us a Text Message. Addtowallet.io offers a mobile wallet marketing platform that lets brands create, manage, and distribute digital offers and pass them on to Apple Wallet and Google Pay. Traditional coupons, loyalty cards, gift cards, and event tickets can be made visible and accessible to customers no matter where they are—dynamically update…
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Great Clips: Leveraging the Power of a Viral Campaign and Building a Path to Customer Loyalty
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Send us a Text Message. Founded in 1982 in Minneapolis, MN, Great Clips, Inc. counts more than 4,400 salons in the U.S. and Canada. The brand is 100% franchisee-owned and is the largest salon brand in the world, employing over 28,000 stylists. The brand prides itself on fast and convenient walk-in haircare services and allows online check-in to min…
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Pure Barre: Forming Strategic Partnerships, Leveraging Customer Data, and Amplifying Brand Awareness
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Send us a Text Message. A part of Xponential Fitness, a large global franchise group of boutique fitness brands across verticals including pilates, barre, cycling, rowing, dance, yoga, and more, Pure Barre is a barre-focused franchise boasting over 600 wellness studios across the U.S. and Canada. Thousands of members of all fitness levels enjoy Pur…
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Puttshack: Engaging and Educating Customers with a Whimsical Brand Ambassador
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Send us a Text Message. The brainchild of Adam Breeden (All Star Lanes, AceBounce, and Flight Club) and brothers Steven and Dave Jolliffe (Topgolf), Puttshack is a high-tech mini golf concept where technology has been injected into the traditional game to make it even more exciting and fun. The 9-hole mini golf games feature Puttshack’s proprietary…
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Petco: Engaging Pet Parents and Leveraging Pet Partners To Nurture Emotional Loyalty
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Send us a Text Message. In 1965, a mail-order veterinary supplies business named UPCO was founded in San Diego, California. By 1979, it became Petco, and in 1980, the first Petco store located outside of California opened in Tigard, Oregon. Petco’s significant growth began in the late 1980s after acquiring two pet supply chains, WellPoint and the P…
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Capillary’s 2024 Loyalty Expo Session: Who would benefit most from attending?
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Send us a Text Message. Capillary Technologies is a managed SaaS solution powering 500+ loyalty programs with its best-in-class loyalty technology platform and expert services. Founded in 2012, Capillary has a strong global presence across the United States, Asia, Europe, and the Middle East, working with 400+ brands like Tata, PUMA, Shell, Petron,…
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Capillary’s 2024 Loyalty Expo Session: What are a few key takeaways?
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Send us a Text Message. Capillary Technologies is a managed SaaS solution powering 500+ loyalty programs with its best-in-class loyalty technology platform and expert services. Founded in 2012, Capillary has a strong global presence across the United States, Asia, Europe, and the Middle East, working with 400+ brands like Tata, PUMA, Shell, Petron,…
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Loyalty360 Loyalty Live | Bill Schneider, SheerID
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20:59
Send us a Text Message. SheerID is an identity verification company serving commerce brands and working with globally recognized names like Walmart, Target, Nike, T-Mobile, AT&T, Spotify, and YouTube. The SheerID verification platform is built on a foundation of 200K+ authoritative data sources, which power instant consumer verification, establishi…
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Loyalty360 Loyalty Live | David Hamel, nventive
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20:54
Send us a Text Message. With a clientele spanning across the U.S. and Canada, nventive specializes in crafting impactful mobile, web applications, and software solutions that increase engagement and enhance the user experience for brands. From strategy to delivery, nventive’s approach seamlessly blends creativity, technology, and strategic thinking…
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Loyalty360 Loyalty Live | Sukumar Muthya, Ansira
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26:24
Send us a Text Message. Ansira is an independent, global marketing technology and services company with clients across B2B, B2C, and B2B2C industries that leverage the company’s suite of proprietary technology platforms across website, media, and channel partner marketing. Ansira guides clients operating in distributed ecosystems to connect with th…
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Rodney Strong: Sustainability Efforts Engage Consumers and Cultivate Emotional Loyalty
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21:55
Send us a Text Message. Rodney Strong Vineyards was founded in 1959 when Rodney Strong chose Sonoma County in California as the ideal place to produce some of the best-known wines in the world. Three decades after its founding, Rodney Strong Vineyards’ management shifted to the Klein family, and today, their leadership continues the tradition of de…
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Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials
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23:21
Send us a Text Message. From its humble beginnings as a hardware store in a small North Carolina town, Lowe’s grew to become one of the largest home improvement retailers in the world. The company counts nearly 300K associates, encompassing 1,700+ home improvement and outlet stores in the U.S. With more than 16M customer transactions every week, th…
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Loyalty Live: TCS on Leveraging Customer Data Platforms in Support of Loyalty Program Efforts
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29:37
Send us a Text Message. As brand marketers seek to comprehensively understand and use the customer data they’ve collected, one of the first considerations centers on integrating a customer data platform (CDP) into their martech stack or better leveraging the one already in place. While a CDP houses disparate data gathered by various technologies us…
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The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media
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12:12
Send us a Text Message. The Coca-Cola Company’s global initiative, the ‘Best Coke Ever?’ debate, is using artificial intelligence (AI) to create a truly unique experience for consumers and Coca-Cola fans. One of the key elements in the campaign includes allowing Coke Zero Sugar to “speak for itself” to engage consumers through visual and auditory e…
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Loyalty360 Loyalty Live | Patricia Camden and Michael Anders, EY
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20:48
Send us a Text Message. As today’s brands continue to seek ways to improve their customer loyalty programs, marketers and loyalty professionals are challenged to provide enhanced experiences and authentic personalization that can lead to greater brand affinity. Emotional loyalty is not built overnight; brands must commit to knowing their customers …
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Melting Pot: Inspiring and Cultivating Emotional Loyalty with Customers
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24:20
Send us a Text Message. The first Melting Pot restaurant, established in 1975 by businessmen Bruce Knoechel and Roy Nelson in Maitland, FL, offered a simple menu of only three items — Swiss cheese fondue, beef fondue, and a chocolate fondue dessert. In 1979, with the support of two siblings, Melting Pot employee Mark Johnston opened another locatio…
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CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience
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29:36
Send us a Text Message. In 1963, Consumer Value Stores was founded in Lowell, MA, providing customers with health and beauty products. The company name changed to CVS by the end of its first year in business, and by 1967, pharmacies began to appear within its stores. The brand focused on healthcare, and huge growth followed through multiple acquisi…
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Loyalty360 Loyalty Live | Mladen Vladic, FIS
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24:15
Send us a Text Message. Mark Johnson, CEO of Loyalty360, spoke with Mladen Vladic, General Manager, FIS Loyalty Engagement Solutions, about looking at the holistic enterprise value of the consumer, the value in looking inside the organization to determine friction at touchpoints, and the challenges and opportunities in customer loyalty in the year …
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Loyalty360 Loyalty Live | Terry O’Neil, Citi Retail Services
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23:39
Send us a Text Message. Customer expectations continue to evolve, and when considering a purchase — a big ticket item or even a smaller one — they often look for flexibility in payment options. Merchants and retailers operate in an increasingly competitive space, seeking to create a better customer experience to win greater loyalty and frequency wh…
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Bob Evans: Cultivating Emotional Loyalty by Making Customers Feel Recognized and Special
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23:01
Send us a Text Message. Mark Johnson, CEO of Loyalty360, spoke with Bob Holtcamp, President and CMO at Bob Evans, about leveraging a new AI-driven loyalty-and-offer solution, merging marketing and IT leadership, and making customers feel recognized and important.De către Loyalty360
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Loyalty360 Loyalty Live | Kim Welther, Baesman
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14:40
Send us a Text Message. Mark Johnson, CEO of Loyalty360, spoke with Kim Welther, Vice President, CRM & Loyalty for Baesman, about the challenges and opportunities in the year ahead, including defining and measuring success, metrics to consider, and what it takes to stand out in a crowd.De către Loyalty360
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Loyalty360 Loyalty Live | Laura Miller and Martha Cohen, Kobie
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27:29
Send us a Text Message. Mark Johnson, CEO of Loyalty360, spoke with Laura Miller, SVP of Strategic Services, and Martha Cohen, Vice President, Client Services at Kobie, about leveraging artificial intelligence (AI) to reduce pain points, breaking down organizational silos to build better programs, and challenges in customer loyalty.…
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Loyalty360 Loyalty Live | Jill Moser, Mastercard
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19:29
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19:29
Send us a Text Message. Mark Johnson, CEO of Loyalty360, spoke with Jill Moser, SVP of Global Offers at Mastercard, about what will impact loyalty in 2024, how brands should approach building relationships, and why offering customers choice is imperative to remain competitive in the loyalty space.De către Loyalty360
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Hooters: Customer Engagement, Brand Partnerships, and the Role of Today’s CMO
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24:16
Send us a Text Message. Hooters is a globally iconic, image-based, casual dining restaurant brand founded in 1983 in Clearwater, FL. The company consists of nearly 370 stores in total, which include domestic and international franchisees. The brand’s footprint counts 42 states in the U.S. and 29 countries and endeavors to serve great food in a fun …
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Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary
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31:47
Send us a Text Message. Mark Johnson, CEO of Loyalty360, spoke with Don Smith, EVP, Chief Consulting Officer at Brierley, about defining and measuring success, trends Brierley notes for 2024, and what generative AI means for brands.De către Loyalty360
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Loyalty360 Loyalty Live | Tom Madden and Katie Berndt, Phaedon
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31:26
Send us a Text Message. Mark Johnson, CEO of Loyalty360, spoke with Tom Madden, Executive Vice President, and Katie Berndt, Vice President, at Phaedon, about expected trends in 2024, challenges and opportunities for brands, and how listening to customers will determine loyalty program success.De către Loyalty360
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Loyalty360 Loyalty Live | Manoj Agarwal, Xoxoday
21:59
21:59
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21:59
Send us a Text Message. In today’s commercial landscape, fostering customer loyalty requires more than discounts and rewards. Brands must also deliver personalized experiences to engage and delight customers along their journey. Xoxoday empowers brands to meet this challenge with software solutions that promote loyalty by enhancing the customer exp…
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1-800-Flowers: Helping Customers Build Meaningful Relationships Builds Better Customer Loyalty
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21:58
Send us a Text Message. In the journey from that first retail flower shop founded in Manhattan by Jim McCann in 1976 to the gift-giving resource giant known as 1-800-FLOWERS.COM, Inc., the trajectory of the company has been one of growth. From that first location and over the next ten years, McCann went on to open 13 more stores. In 1986, the compa…
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Loyalty360 Loyalty Live | Sam Panzer, Talon.One
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24:28
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24:28
Send us a Text Message. Mark Johnson, CEO of Loyalty360, spoke with Sam Panzer, Director of Industry Strategy at Talon.One, about the 2024 trends in customer loyalty and some of the opportunities he sees within his organization from the brand side.De către Loyalty360
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Bojangles: Shaping the Customer Experience with the Right Technology and a Dash of Southern Hospitality
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25:42
Send us a Text Message. Bojangles is a Carolina-born restaurant brand specializing in Southern food like hand-breaded fried chicken and made-from-scratch biscuits. Founded in 1977 in Charlotte, N.C., by Jack Fulk and Richard Thomas, the brand now operates over 800 restaurants in the Southeast. Deeply influenced by “Southern hospitality,” Bojangles …
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Amtrak: Enhancing the Customer Experience with a Proactive Service Recovery Initiative
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22:54
Send us a Text Message. From the inception of railroads in the U.S., commercial freight railroads operated private passenger service. However, by the 1960s, travel by air and interstate highways dominated, and it was no longer profitable to operate passenger railroads. As a result, private railroads in the U.S. were not doing well. Passenger servic…
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Food Lion: Keeping Customer Loyalty and the Customer Experience at the Forefront
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12:34
Send us a Text Message. Founded in 1957 in Salisbury, N.C., Food Lion has spent over six decades delivering fresh and affordable products to its customers. With over 82,000 Food Lion associates serving more than 10M customers each week, the brand’s 1,108 store locations span a 10-state operating footprint in the Southeast and Mid-Atlantic regions o…
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Fubo: Building Brand Love by Rewarding Consumers and Investors
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41:51
Send us a Text Message. Originally established in 2015 to provide soccer fans with a way to stream matches, today, Fubo is a direct-to-consumer live TV streaming service enjoyed by 1.48M paid subscribers in North America. Growing through strategic acquisitions, the service has expanded its scope of programming to encompass additional sports, news, …
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Loyalty360 Loyalty Live | Vince Tirelli, dunnhumby
25:41
25:41
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25:41
Send us a Text Message. Discover the future of grocery shopping with Vince Torelli, the customer strategy maestro at Duhumbi, as we unravel the secrets behind what really drives your choice of where to buy your groceries. Vince, with his rich blend of international experience and genuine zest for food and strategy, brings us an insider's look at ho…
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Loyalty360 Loyalty Live | Sam Panzer, Talon.One
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26:24
Send us a Text Message. Loyalty360 interviews Sam Panzer, Talon.One, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.De către Loyalty360
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Improving Customer Loyalty: A Q&A with Subway on the Launch of the New MVP Rewards Program
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20:59
Send us a Text Message. Partners Fred DeLuca and Dr. Peter Buck opened Pete’s Super Submarines in Bridgeport, Connecticut, in 1965 after 17-year-old DeLuca asked the nuclear physicist (Buck) for advice on paying college tuition. With a $1,000 investment from Buck, the two were poised to change the quick service restaurant (QSR) landscape with fresh…
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Loyalty360 Loyalty Live | Peter Vogel, vPromos
26:35
26:35
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26:35
Send us a Text Message. For brands with loyalty programs, customer interaction is an integral part of the total customer experience. Brands benefit when their programs are easy to join, and customers can effortlessly earn and use rewards. vPromos works with clients to minimize barriers to program participation by simplifying the loyalty experience …
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Cracker Barrel: Over Five Decades of Creating a Welcoming Customer Experience
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29:34
Send us a Text Message. Dan Evins founded Cracker Barrel Old Country Store® in 1969 in Lebanon, Tennessee. Over the next 50 years, Cracker Barrel evolved into a restaurant with a popular retail store and has taken the brand into the digital space with its online store. Within the brand’s “old general store,” customers can purchase everything from a…
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Hooters: Creating a Culture of Empowered Employees and Elevating the Customer Experience
18:14
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18:14
Send us a Text Message. Hooters, founded in Clearwater, FL, in 1983, is now one of the largest employers of women in the service industry. With 198 corporate stores and approximately 370 stores in total, including domestic and international franchisees, and a footprint encompassing 42 U.S. states and 29 countries, the brand is celebrating 40 years …
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Luxury Stays: A Q&A with Preferred Hotels on Customer Loyalty and Forming Strategic Partnerships in the Travel Industry
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25:49
Send us a Text Message. Preferred Hotels & Resorts is a portfolio of independent hotels worldwide that offers travelers a wide selection of luxury stays with a focus on leisure. Guests can choose from a handful of distinctive collections to create the aspirational trip of their dreams, including locations that focus on sustainability or even delive…
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Publix: Cultivating Customer Loyalty by Enhancing the Customer Experience
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23:14
Send us a Text Message. Publix was founded in 1930 in Winter Haven, FL, by George W. Jenkins and is one of the 10 largest-volume supermarket chains in the country. The brand’s retail sales reached $54.5B in 2022, and Publix is expanding into new markets, with stores opening in Kentucky and enlarging the supermarket’s footprint to eight states. Empl…
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Loyalty360 Loyalty Live | Andy O’Dell, Clutch
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Send us a Text Message. Artificial Intelligence (AI) has become a topic of conversation for marketers this year. With its ability to enhance personalization, tailor rewards, and make product recommendations, the technology has wide implications for customer loyalty. Even so, many marketers are struggling to wrap their heads around AI — how to defin…
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Loyalty360: A Q&A with Author Doug Zarkin on Moving Your Brand Out of the Friend Zone and Creating Emotional Loyalty
20:46
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Send us a Text Message. For marketers and customer loyalty professionals, creating authentic emotional connections between the brand and consumers is vital to success in today’s competitive marketplace. Consumers are seeking more value beyond the transaction, and if they don’t find it with one brand, they’ll swiftly switch to another. Doug Zarkin i…
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