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Fried chicken, beer, and the CBL's first national experiment
Manage episode 363595307 series 3438351
KFC's secret recipe for innovation is not just herbs and spices- it's behavioral science.Through continuous testing and learnings, KFC is able to stay ahead of the game in the fast-food industry while cooking up creative ways to satisfy their customers' cravings.
56 episoade
Fried chicken, beer, and the CBL's first national experiment
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 363595307 series 3438351
KFC's secret recipe for innovation is not just herbs and spices- it's behavioral science.Through continuous testing and learnings, KFC is able to stay ahead of the game in the fast-food industry while cooking up creative ways to satisfy their customers' cravings.
56 episoade
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1 Eleven Madison Park: How Applying Simple Principles From Behavioral Science Helped It Become The Best Restaurant In The World 30:40
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1 Interview with Sarah Carter: co-author of "How Not to Plan" 1:00:04
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1 Kraft Mac and Cheese: how to overcome the pitfalls of launching a healthier variant of your product 29:28
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1 Interview with Todd Rogers: author of Writing for Busy Readers 36:16
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1 Pret a Manger: bouncing back from the pandemic with behavioral science 23:03
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1 Interview with Seth Stephens-Davidowitz: author of Everybody Lies 49:01
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1 The Replication Crisis: How to Avoid Basing Your Marketing on Bogus Findings 24:38
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1 How to change habitual customer behavior in the New Year 27:52
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1 Interview with Phil Barden: author of Decoded 49:09
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1 Les Binet Uncovered: Surprising Secrets of Ad Effectiveness You May Have Never Heard Before 59:24
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1 Get Out the Vote: How Behavioral Science Can Boost Voter Turnout 26:54
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1 How Indulgence Brands Can Benefit From Moral Licensing 19:02
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1 How Brands Win with Matt Johnson, author of Blindsight 44:07
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1 The Practical Application of Behavioral Science with Kate Waters 48:10
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