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Scarcity, Spotify, and second opinions
Manage episode 362857520 series 3438351
Spotify disrupted the music industry with savvy tactics from behavioral science. Through principles like scarcity and the fresh start effect, the streaming giant gained a devoted following and transformed the way we listen to music.
56 episoade
Scarcity, Spotify, and second opinions
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 362857520 series 3438351
Spotify disrupted the music industry with savvy tactics from behavioral science. Through principles like scarcity and the fresh start effect, the streaming giant gained a devoted following and transformed the way we listen to music.
56 episoade
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