Treceți offline cu aplicația Player FM !
Interview with Todd Rogers: author of Writing for Busy Readers
Manage episode 464027006 series 3438351
In this episode Richard interviewed Harvard professor Todd Rogers. Todd’s experiments apply behavioral science principles to copywriting to make it more effective. In this discussion we cover Todd’s key findings, such as the proven value of brevity, simple language, and designing for easy navigation.
The episode is full of simple tactics that you’ll be able to apply immediately to your writing.
56 episoade
Interview with Todd Rogers: author of Writing for Busy Readers
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 464027006 series 3438351
In this episode Richard interviewed Harvard professor Todd Rogers. Todd’s experiments apply behavioral science principles to copywriting to make it more effective. In this discussion we cover Todd’s key findings, such as the proven value of brevity, simple language, and designing for easy navigation.
The episode is full of simple tactics that you’ll be able to apply immediately to your writing.
56 episoade
Toate episoadele
×Bun venit la Player FM!
Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.