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Pret a Manger: bouncing back from the pandemic with behavioral science
Manage episode 462753284 series 3438351
In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look at two main biases that they have successfully harnessed: the sunk cost effect and the power of variable rewards
56 episoade
Pret a Manger: bouncing back from the pandemic with behavioral science
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 462753284 series 3438351
In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look at two main biases that they have successfully harnessed: the sunk cost effect and the power of variable rewards
56 episoade
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