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Socks, sound, and increasing sales
Manage episode 357817830 series 3438351
Understanding the power of sound symbolism and ease vs. motivation can help brands create strong associations in consumers' minds and boost their willingness to take action. In this episode, we explore how Wellow Compression Socks utilizes behavioral science to craft an effective name and establish a compelling brand position.
56 episoade
Socks, sound, and increasing sales
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 357817830 series 3438351
Understanding the power of sound symbolism and ease vs. motivation can help brands create strong associations in consumers' minds and boost their willingness to take action. In this episode, we explore how Wellow Compression Socks utilizes behavioral science to craft an effective name and establish a compelling brand position.
56 episoade
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