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The Illusion of Choice
Manage episode 359146056 series 3438351
In this special episode we take a look at Richard's new book, the Illusion of Choice and gain exclusive content from our author himself. Hear about the stories that inspired the book, and most importantly, hear how Richard thinks we can all use this new book to make marketing in the world stronger.
56 episoade
The Illusion of Choice
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 359146056 series 3438351
In this special episode we take a look at Richard's new book, the Illusion of Choice and gain exclusive content from our author himself. Hear about the stories that inspired the book, and most importantly, hear how Richard thinks we can all use this new book to make marketing in the world stronger.
56 episoade
Toate episoadele
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1 Eleven Madison Park: How Applying Simple Principles From Behavioral Science Helped It Become The Best Restaurant In The World 30:40
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1 Interview with Sarah Carter: co-author of "How Not to Plan" 1:00:04
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1 Kraft Mac and Cheese: how to overcome the pitfalls of launching a healthier variant of your product 29:28
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1 Interview with Todd Rogers: author of Writing for Busy Readers 36:16
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1 Pret a Manger: bouncing back from the pandemic with behavioral science 23:03
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1 Interview with Seth Stephens-Davidowitz: author of Everybody Lies 49:01
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1 The Replication Crisis: How to Avoid Basing Your Marketing on Bogus Findings 24:38
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1 How to change habitual customer behavior in the New Year 27:52
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1 Interview with Phil Barden: author of Decoded 49:09
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1 Les Binet Uncovered: Surprising Secrets of Ad Effectiveness You May Have Never Heard Before 59:24
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1 Get Out the Vote: How Behavioral Science Can Boost Voter Turnout 26:54
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1 How Indulgence Brands Can Benefit From Moral Licensing 19:02
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1 How Brands Win with Matt Johnson, author of Blindsight 44:07
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1 The Practical Application of Behavioral Science with Kate Waters 48:10
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