The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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How An Ethical Clothing Brand Found Its Loyal Customer Base, With Laurel Thompson
MP3•Pagina episodului
Manage episode 299801910 series 2969582
Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Show Highlights:
- 05:50 How Beya Made drives brand awareness on a limited budget
- 10:02 How Laurel captures leads & converts 40% of revenue from email
- 11:40 The framework that Laurel follows in her 7 part Welcome flow
- 16:57 How Laurel differentiates her brand on messaging, and why she opts to not compete on price.
- 26:13 How Laurel drives repeat purchases from her post-purchase flow
- 29:05 Why Patagonia is Laurel's most admired brand
95 episoade
How An Ethical Clothing Brand Found Its Loyal Customer Base, With Laurel Thompson
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
MP3•Pagina episodului
Manage episode 299801910 series 2969582
Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Show Highlights:
- 05:50 How Beya Made drives brand awareness on a limited budget
- 10:02 How Laurel captures leads & converts 40% of revenue from email
- 11:40 The framework that Laurel follows in her 7 part Welcome flow
- 16:57 How Laurel differentiates her brand on messaging, and why she opts to not compete on price.
- 26:13 How Laurel drives repeat purchases from her post-purchase flow
- 29:05 Why Patagonia is Laurel's most admired brand
95 episoade
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