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Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Why You Need A Mission & Story At The Core of Your Brand, with Mark Zhang of Manta Sleep

27:47
 
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Manage episode 299801911 series 2969582
Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

HIGHLIGHTS:

0:57 - Why Mark decided to launch Manta sleep as a standalone brand, and not sell on Amazon initially

04:33 How Manta Sleep is generating brand awareness and traffic

06:53 How Manta Sleep changed its growth strategy in light of iOS 14.5 changes

09:53 How Mark uses a Quiz Funnel to improve his marketing

14:59 A breakdown of the Manta Sleep marketing funnel

19:07 How Mark builds the Manta Sleep Brand Story

Manta Sleep: https://mantasleep.com/

  continue reading

95 episoade

Artwork
iconDistribuie
 
Manage episode 299801911 series 2969582
Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

HIGHLIGHTS:

0:57 - Why Mark decided to launch Manta sleep as a standalone brand, and not sell on Amazon initially

04:33 How Manta Sleep is generating brand awareness and traffic

06:53 How Manta Sleep changed its growth strategy in light of iOS 14.5 changes

09:53 How Mark uses a Quiz Funnel to improve his marketing

14:59 A breakdown of the Manta Sleep marketing funnel

19:07 How Mark builds the Manta Sleep Brand Story

Manta Sleep: https://mantasleep.com/

  continue reading

95 episoade

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