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How to Lead with Empathy and Retain Team Loyalty with Lane Houk
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Are you feeling the pressure of keeping your team engaged and motivated in today’s fast-paced digital world? In this episode, I have a compelling conversation with Lane Houk, a seasoned expert in digital marketing and managing partner at Quantum Agency. Lane shares his transformative journey and the vital role that empathetic leadership has played in building a loyal, high-performing team.
We discuss how Lane’s approach to servant leadership emphasizes treating every team member as a valuable individual, especially when managing global teams. His insights reveal that fostering a culture of care not only enhances team morale but also drives business success.
Lane also introduces us to Signal Genesis, his innovative platform that helps businesses retain authorship over their content, addressing a critical challenge in the digital PR landscape. By ensuring control over SEO authority, agencies can significantly improve their rankings and visibility.
Join us as we explore actionable strategies to enhance your leadership style, strengthen team loyalty, and navigate the complexities of digital marketing.
Connect with Lane Houk
To connect with Lane Houk and stay updated on his insights and resources, visit his website at lanehouk.com. Additionally, explore the Marketing Center of Excellence, which Lane founded to provide valuable educational resources for the marketing industry.
Books Mentioned:
- The Go-Giver by Bob Burg and John David Mann
- Good to Great by Jim Collins
- Good to Great and the Social Sectors by Jim Collins
- The Bible (author traditionally attributed to various authors, depending on the section)
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Capitole
1. Introduction to Lane Houk (00:00:00)
2. Building a Purposeful Company Culture (00:09:52)
3. Creating a Positive Company Culture (00:16:09)
4. Revolutionizing Digital PR With Signal Genesis (00:18:58)
5. Becoming Bold and Visionary Leaders (00:28:35)
6. The Need for Bold Leadership (00:35:16)
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