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189: "Bring ya a**", marketing spend study, death of the follower

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Content provided by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

What's behind the drop in average marketing budgets and martech spend? We'll discuss that. Also, strategies to address the shift in how people find and consume news, why corporate social media continues to be the most misunderstood job in comms, and what do do about the death of the social media follower. Plus, an unlikely spokesperson, slogan and real-time campaign for Minnesota tourism, and more!

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.

Send us a message

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY

Gartner’s 2024 CMO Spend Survey

The social media news anchor

Spotlight: "Bring ya ass"

Why social media is the most misunderstood job

The Death of the follower

Closing: Over-optimization

ARTICLES AND LINKS

Gartner CMO survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024

How the social media news anchor is redefining journalism

Explore Minnesota tourism capitalizes on Anthony Edwards' viral "Bring ya a**" comment

Why social media is the most misunderstood job in corporate America

Social media marketing: The death of the follower

The plague of over-optimization

Help Every Reporter Out

FOLLOW HANSON AND HUNT

Show page - HansonandHunt.com

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MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

189 episoade

Artwork
iconDistribuie
 
Manage episode 419950564 series 2286413
Content provided by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

What's behind the drop in average marketing budgets and martech spend? We'll discuss that. Also, strategies to address the shift in how people find and consume news, why corporate social media continues to be the most misunderstood job in comms, and what do do about the death of the social media follower. Plus, an unlikely spokesperson, slogan and real-time campaign for Minnesota tourism, and more!

WHAT DO YOU THINK?

We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.

Send us a message

Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARY

Gartner’s 2024 CMO Spend Survey

The social media news anchor

Spotlight: "Bring ya ass"

Why social media is the most misunderstood job

The Death of the follower

Closing: Over-optimization

ARTICLES AND LINKS

Gartner CMO survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024

How the social media news anchor is redefining journalism

Explore Minnesota tourism capitalizes on Anthony Edwards' viral "Bring ya a**" comment

Why social media is the most misunderstood job in corporate America

Social media marketing: The death of the follower

The plague of over-optimization

Help Every Reporter Out

FOLLOW HANSON AND HUNT

Show page - HansonandHunt.com

Apple Podcasts

Spotify

RSS feed

SIGN UP FOR ARIK'S WEEKLY NEWSLETTER

Subscribe

MARKETING PODCAST NETWORK

Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

189 episoade

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