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ICYMI: How Do Trader Joe's Products Get Their Names

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Manage episode 511411151 series 2282708
Content provided by Trader Joe's. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trader Joe's or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

We get a lot of questions at Trader Joe's. And we really love answering them. One question we get all the time is about our product names. Why are some of them just descriptive (say, Cauliflower Gnocchi) while others are decidedly silly (This Strawberry Walks Into a Bar, anyone?)? Every Trader Joe's product has a story to tell – sometimes that story is really straightforward, and sometimes it's silly and whimsical and fun. In the spirit of making grocery shopping a fun and exciting adventure rather than a mundane chore, we're always looking for the silly, the whimsical, and the fun. Have a listen, then head to your neighborhood Trader Joe's to find your favorite. (Midnight Moo, perhaps?)

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122 episoade

Artwork
iconDistribuie
 
Manage episode 511411151 series 2282708
Content provided by Trader Joe's. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trader Joe's or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

We get a lot of questions at Trader Joe's. And we really love answering them. One question we get all the time is about our product names. Why are some of them just descriptive (say, Cauliflower Gnocchi) while others are decidedly silly (This Strawberry Walks Into a Bar, anyone?)? Every Trader Joe's product has a story to tell – sometimes that story is really straightforward, and sometimes it's silly and whimsical and fun. In the spirit of making grocery shopping a fun and exciting adventure rather than a mundane chore, we're always looking for the silly, the whimsical, and the fun. Have a listen, then head to your neighborhood Trader Joe's to find your favorite. (Midnight Moo, perhaps?)

Transcript (PDF)

  continue reading

122 episoade

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