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Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast

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Manage episode 440492867 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.

In this episode, we discuss:

  • The Google data leak and what it validated
  • Google’s third-party cookie backtrack
  • AI and its impact on SEO
  • And Google’s monopoly on the web in general

Dive in:

[09:00] SEO hasn't changed much, just more info.

[10:37] GDPR regulations in Europe caused legal challenges.

[16:14] Website ads frustration and conflicting views on helpful content.

[18:36] The 4 types of search intent.

[20:32] Update on Google’s monopoly and the Department of Justice.

[25:49] Insider Tips from Alex!

Find the notes here: https://keepopt.com/222

Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast

  • MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANN
  • Save 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON

---

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

232 episoade

Artwork
iconDistribuie
 
Manage episode 440492867 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.

In this episode, we discuss:

  • The Google data leak and what it validated
  • Google’s third-party cookie backtrack
  • AI and its impact on SEO
  • And Google’s monopoly on the web in general

Dive in:

[09:00] SEO hasn't changed much, just more info.

[10:37] GDPR regulations in Europe caused legal challenges.

[16:14] Website ads frustration and conflicting views on helpful content.

[18:36] The 4 types of search intent.

[20:32] Update on Google’s monopoly and the Department of Justice.

[25:49] Insider Tips from Alex!

Find the notes here: https://keepopt.com/222

Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast

  • MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANN
  • Save 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON

---

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

232 episoade

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