Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco

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Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials.

Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.

In this episode, we discuss:

• How the secondhand market is growing, and growing rapidly
• Why owning your secondhand experience is important
• Using the Tern Eco software to start your secondhand market journey
• The importance of the data you get from your secondhand program

Dive in:

[05:19] eCommerce experts launch sustainable retail consultancy in 2019.

[08:26] Excitement about growing business in recommerce industry.

[11:37] EU-driven legislation will impact trade and sustainability.

[14:59] 60% of population willing to buy secondhand.

[18:21] SME retailers agile, innovative, capable, and profitable.

[20:22] Real-world product wear and tear data. Feedback for durable, repairable products.

[24:33] Innovating business models for customer engagement.

[25:49] Insider Tips from Zoe!

Find the notes here: https://keepopt.com/221

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