The Value of Referral Partners Through Podcast Guests with Carol Hamilton

Listeners to Leads

There are so many different ways to monetize your podcast and grow your show strategically. And while we often talk about turning your listeners into leads, we haven’t spent as much time on an equally achievable strategy: turning your podcast guests into leads or potential collaborators. Today’s guest Carol Hamilton is here to talk about making meaningful connections with those who could refer business to her or she could refer business to them all in the attempt to raise up the nonprofit sector. This week, episode 170 of Listeners to Leads is about the value of referral partners through podcast guests!

Carol Hamiltonis the Principal with Grace Social Sector Consulting, LLC, and host of Mission: Impact podcast. She facilitates whole-brain equity-focused strategic planning, evaluation design, and organizational assessments for nonprofits and associations. She combines left-brain strategy and analysis with right-brain wisdom about human complexities for a proven, whole-brain, whole-organization process through which every stakeholder thrives. Carol is also a member of a consultant group focused on equity focused organization development, All In Consulting.

In this episode of Listeners to Leads, Carol Hamilton is sharing the importance of making your podcast guests feel comfortable and actionable steps you can take right now to build lasting business relationships with your podcast guests.

Carol and I also chat about the following:

• Being intentional and consistent with your podcast, even when it’s tempting to take on more.
• Building rapport with guests well before hitting record.
• Monetizing your podcast through referral partnerships.
• Experimenting with different episode types to find what works for you.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH CAROL HAMILTON:

LinkedIn

Mission: Impact podcast

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Capitole

1. The Value of Referral Partners Through Podcast Guests with Carol Hamilton (00:00:00)

2. The importance of intentionality and consistency. (00:02:38)

3. Building solid relationships with guests through pre-meetings. (00:10:21)

4. Monetizing your podcast through connections and referral partners. (00:15:07)

5. Experimenting with different podcast formats and types to find what works best for you. (00:19:18)

6. The long-term value of podcasting and celebrating milestones. (00:20:20)