The Downfall of Nike

Martha Runs the World Podcast

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#287 - With the creation of the Internationalist running shoe in 1980, Nike created a road running shoe that helped spark the tsunami of running that even today hasn't stopped. But by the mid-1980s, Nike realized that there was a lot more money to be made outside of running; lots and lots more money. They abandoned running for the greener pastures of trendy fashion. That was the corporation's first step away from running for Nike.
Throughout the years, Nike has had several missteps, some perhaps not deliberate, but many, could have been handled in better, more appropriate ways. In this week's episode, I talk about Nike's downfall as it relates only to running. Of course, they have had other problems not-running related. I'll leave that for other shows.
Much of the information I talk about comes from Kara Goucher's book "The Longest Race". There is a link on the show website if you would like to purchase a copy.
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Capitole

1. The Downfall of Nike (00:00:00)

2. [Ad] Fit, Healthy & Happy Podcast (00:13:30)

3. (Cont.) The Downfall of Nike (00:14:16)