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Are you avoiding emotion in your small business marketing?
Manage episode 414372475 series 2881725
In this episode, Fiona discusses the importance of understanding emotional drivers in marketing to reinvigorate sales and engagement. She also discusses creating meaningful connections and driving brand loyalty. Tune in!
You'll Learn How To:
- Tap into the emotional needs of your audience
- Understanding the emotional drivers in purchasing behaviour
- Utilizing customer testimonials
- Assessing marketing strategies to balance emotional and rational drivers
- Personal purchasing and emotional responses
Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
Connect and get in touch with My Daily Business
412 episoade
Manage episode 414372475 series 2881725
In this episode, Fiona discusses the importance of understanding emotional drivers in marketing to reinvigorate sales and engagement. She also discusses creating meaningful connections and driving brand loyalty. Tune in!
You'll Learn How To:
- Tap into the emotional needs of your audience
- Understanding the emotional drivers in purchasing behaviour
- Utilizing customer testimonials
- Assessing marketing strategies to balance emotional and rational drivers
- Personal purchasing and emotional responses
Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
Connect and get in touch with My Daily Business
412 episoade
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