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Content provided by My Daily Business and Fiona Killackey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by My Daily Business and Fiona Killackey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Are you avoiding emotion in your small business marketing?

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Manage episode 414372475 series 2881725
Content provided by My Daily Business and Fiona Killackey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by My Daily Business and Fiona Killackey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode, Fiona discusses the importance of understanding emotional drivers in marketing to reinvigorate sales and engagement. She also discusses creating meaningful connections and driving brand loyalty. Tune in!

You'll Learn How To:

  • Tap into the emotional needs of your audience
  • Understanding the emotional drivers in purchasing behaviour
  • Utilizing customer testimonials
  • Assessing marketing strategies to balance emotional and rational drivers
  • Personal purchasing and emotional responses

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

  continue reading

412 episoade

Artwork
iconDistribuie
 
Manage episode 414372475 series 2881725
Content provided by My Daily Business and Fiona Killackey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by My Daily Business and Fiona Killackey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode, Fiona discusses the importance of understanding emotional drivers in marketing to reinvigorate sales and engagement. She also discusses creating meaningful connections and driving brand loyalty. Tune in!

You'll Learn How To:

  • Tap into the emotional needs of your audience
  • Understanding the emotional drivers in purchasing behaviour
  • Utilizing customer testimonials
  • Assessing marketing strategies to balance emotional and rational drivers
  • Personal purchasing and emotional responses

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

  continue reading

412 episoade

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