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Content provided by My Daily Business and Fiona Killackey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by My Daily Business and Fiona Killackey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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3 psychological needs that could help drive sales today

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Manage episode 417219676 series 2881725
Content provided by My Daily Business and Fiona Killackey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by My Daily Business and Fiona Killackey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode, Fiona talks about the importance of psychological needs in building an engaged audience and community for your brand. Discover how understanding and aligning with these needs can significantly impact your marketing strategy and business growth. Tune in!

You'll Learn How To:

  • Differentiating between physiological and psychological needs
  • Exploring Maslow's hierarchy of needs
  • Psychological need for pattern recognition
  • Building trust through consistency in brand messaging
  • Examples of pattern recognition in daily life and business
  • The importance of belonging in brand engagement
  • Examples of brands fostering a sense of belonging
  • Understanding colour psychology
  • Utilizing colours to evoke specific emotions
  • Incorporating colour psychology into brand collateral and messaging
  • The impact of colour choice on customer perception and experience

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

  continue reading

417 episoade

Artwork
iconDistribuie
 
Manage episode 417219676 series 2881725
Content provided by My Daily Business and Fiona Killackey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by My Daily Business and Fiona Killackey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode, Fiona talks about the importance of psychological needs in building an engaged audience and community for your brand. Discover how understanding and aligning with these needs can significantly impact your marketing strategy and business growth. Tune in!

You'll Learn How To:

  • Differentiating between physiological and psychological needs
  • Exploring Maslow's hierarchy of needs
  • Psychological need for pattern recognition
  • Building trust through consistency in brand messaging
  • Examples of pattern recognition in daily life and business
  • The importance of belonging in brand engagement
  • Examples of brands fostering a sense of belonging
  • Understanding colour psychology
  • Utilizing colours to evoke specific emotions
  • Incorporating colour psychology into brand collateral and messaging
  • The impact of colour choice on customer perception and experience

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

  continue reading

417 episoade

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