The Let's Master English podcast is for ESL (English as a Second Language) learners! This podcast has many features--news, Q&A, English learning advice and other fun sections. You can join the Let's Master English community on Google+ and see the full transcripts. Transcripts are made by you, the listeners! I hope you enjoy my podcasts and please visit my website--www.letsmasterenglish.com!
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Marketing planning, management and control
Manage episode 157294971 series 1217282
Content provided by Pearson Education. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pearson Education or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This Podcast focuses on the debate between formal and informal planning, in order to take a different approach to the textbooks, which focus on formal planning. It is particularly relevant in the context of the current ever-changing business environment, particularly relevant in panic times such as with the credit crunch where management is 'on the hoof'. While textbook planning embraces the idea of control and the possibility of unexpected eventualities, in practice as the Podcast infers many managers find it difficult to deviate from plan until, as was the case with the credit crunch, it was too late. This Podcast refers to some of the issues discussed in the Marketing Dynamics podcast when analysis of the MACRO environment was discussed.
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continue reading
25 episoade
Manage episode 157294971 series 1217282
Content provided by Pearson Education. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pearson Education or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This Podcast focuses on the debate between formal and informal planning, in order to take a different approach to the textbooks, which focus on formal planning. It is particularly relevant in the context of the current ever-changing business environment, particularly relevant in panic times such as with the credit crunch where management is 'on the hoof'. While textbook planning embraces the idea of control and the possibility of unexpected eventualities, in practice as the Podcast infers many managers find it difficult to deviate from plan until, as was the case with the credit crunch, it was too late. This Podcast refers to some of the issues discussed in the Marketing Dynamics podcast when analysis of the MACRO environment was discussed.
…
continue reading
25 episoade
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