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Public relations and sponsorship
Manage episode 157294970 series 1217282
Content provided by Pearson Education. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pearson Education or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This Podcast emphasises sponsorship but in the context of public relations. As a student you are much more likely to be aware of sponsorship as a communications tool than PR. You are encouraged to be more aware of sponsorship and critically the reasons for a company sponsoring their chosen event/TV programme etc. What are the links; where is the mutual benefit; what criticisms do they have? Think for example if there is a relationship between the organisations in the partnership? Mention is made of TESCO and 'Race for Life' . You might want to identify a company and write a short briefing note to the directors setting out when they should sponsor a particular event/TV programme etc.
…
continue reading
25 episoade
Manage episode 157294970 series 1217282
Content provided by Pearson Education. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pearson Education or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
This Podcast emphasises sponsorship but in the context of public relations. As a student you are much more likely to be aware of sponsorship as a communications tool than PR. You are encouraged to be more aware of sponsorship and critically the reasons for a company sponsoring their chosen event/TV programme etc. What are the links; where is the mutual benefit; what criticisms do they have? Think for example if there is a relationship between the organisations in the partnership? Mention is made of TESCO and 'Race for Life' . You might want to identify a company and write a short briefing note to the directors setting out when they should sponsor a particular event/TV programme etc.
…
continue reading
25 episoade
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