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#62: Robert Sikes - Founder & CEO of Keto Savage
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n this episode, the creator of Keto Savage, Robert Sikes, joins host Neil Dudley for a discussion about running businesses, transparency for consumers, and the importance of breaking out of the status quo in everything from nutrition to business practices. Robert has been a natural bodybuilder for fourteen years, half of which have been in a ketogenic state. Listen to hear more about his story and a “behind the scenes” chat about both businesses.
Links:
Topics:
(1:06) - Carnivore Snacks & Robert’s Keto Brick
(3:21) - Robert’s Marketing secrets
(5:03) - How Robert became a sought-after speaker
(6:48) - How to not be mediocre
(9:29) - What’s next for Robert
(11:48) - 75 hard
(14:45) - Introducing Neil & his career with Pederson’s
(22:04) - Staying ahead of the curve with marketing, social media & podcasting
(27:27) - Pederson’s Products
(28:13) - The life cycle for a Pederson’s raised Pig
(36:59) - Ethically raising & killing animals
(47:01) - Robert on becoming KetoSavage
(53:05) - The Cowboy Perspective & What Neil wants to instill in his children
(1:03:01) - You can’t have bad bacon!
(1:06:02) - Trickinosis and Pseudorabies in Hogs
(1:08:19)- The Grocery Shop Conference
(1:12:25) - Wrap up
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