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The Challenges and Triumphs of Scaling a Plant-Based Business ft. Danny O’Malley
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🌿 Welcome to another episode of the Plant Based On Fire pod! 🌿
🥩🌱 Today, Bryan interviews Danny O’Malley, the visionary behind Before the Butcher and its Uncut line of plant-based meat alternatives.
🍔🫛 He started by working with Beyond Meat and then left to start Before the Butcher. The company focuses on creating meat alternatives that are nutritionally balanced and have a variety of options. They differentiate themselves by offering products with lower sodium content and a wider range of flavors. Scaling up has been a challenge, but they have managed to secure funding and partnerships to support their growth.
🚀📈 In the next five years, Before the Butcher plans to expand their private label and industrial business, as well as launch new products like pepperoni and beef sticks made with sunflower protein.
🗣 In This Episode, We Cover:
00:00 Introduction and Inspiration to Enter the Plant-Based Meat Alternative Market
03:27 Developing the First Plant-Based Burger and Overcoming Challenges
05:33 Differentiating Before the Butcher in a Competitive Market
10:29 Price Parity and Challenges in Scaling Up
16:01 Securing Funding and Driving Forward a Manufacturing Plant-Based Startup
23:07 Future Plans: Private Label Expansion and New Product Launches
28:20 Building the Before the Butcher Brand and Community Support
✅ Don't Forget To:
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🔗 Useful Links:
Website: www.btbfoods.com
Socials:
- https://www.instagram.com/beforethebutcher/
- https://www.facebook.com/BeforetheButcher/
- https://www.linkedin.com/company/beforethebutcher/
📲 Join the Plant-Based On Fire community and connect with us today:
>YouTube: https://www.youtube.com/@pbofpodcast
>Instagram: https://www.instagram.com/pbofpodcast/
>LinkedIn: https://www.linkedin.com/showcase/pbofpodcast/
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