EP300 - Keeping Up To Date When Client-side with Brooke Osmundson

#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Anu Adegbola chats with in-house Paid Search expert Brooke Osmundson, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024"

Q1 How much would you say you’re keeping up with all the updates from Google, Microsoft and the world of Ai

Q2 With all the people worrying about enhanced CPC’s, how have you felt about it and how should people approach it?

Q3 Do you use performance max and how are you finding it?

Q4 How do you use Ai - How often do you find yourself in Chat GTP, Claude or do you have an alternative?

Q5 What would you say to paid search advertisers who feel that Ai may take their jobs?

Q6 How do you keep yourself interested in the new Ai updates happening?

Q7 Has your workload changed and who are the people you need to push back on?

Q8 How important is it to actually know the business goals?

Q9 What advice have you been given that was not for you?

Q10 How do you deal with imposter syndrome?

Q11 What are the important things you want to hear when an agency is pitching to win business?

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