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Building a Female-Centered PR Consultancy with Nicole Pence Becker

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Manage episode 414309094 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Nicole Pence Becker has over 15 years of experience in journalism, communications, media production, social media, and public relations. In 2017, she founded Pence Media Group, an all-female, full-service public relations, media, and marketing consultancy that works with start-ups to Fortune 500s. Here, she discusses how she built her own agency out of necessity and some of her noteworthy clients.


Key Takeaways:

- How Nicole built a female-centered PR consultancy

- Lessons learned working in politics

- Nicole's transition from broadcast journalism to PR


Episode Timeline:

2:46 Nicole's background in journalism

4:00 Why did Nicole move from broadcast journalism to PR?

7:00 Nicole's work as her father's Communications Director on his Congressional campaign

8:15 Lessons Nicole learned in politics

10:15 How Pence Media Group disrupted the comms world

12:30 Clients come to PMG for the female touch

14:20 PMG's work for Pluie

16:30 PMG was perfectly positioned for COVID

18:00 How PMG's collective shared experiences are its strength

20:30 PMG's work for Sweetgreen


This episode’s guest:

Nicole Pence Becker on Instagram

Pence Media Group on Instagram


Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

241 episoade

Artwork
iconDistribuie
 
Manage episode 414309094 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Nicole Pence Becker has over 15 years of experience in journalism, communications, media production, social media, and public relations. In 2017, she founded Pence Media Group, an all-female, full-service public relations, media, and marketing consultancy that works with start-ups to Fortune 500s. Here, she discusses how she built her own agency out of necessity and some of her noteworthy clients.


Key Takeaways:

- How Nicole built a female-centered PR consultancy

- Lessons learned working in politics

- Nicole's transition from broadcast journalism to PR


Episode Timeline:

2:46 Nicole's background in journalism

4:00 Why did Nicole move from broadcast journalism to PR?

7:00 Nicole's work as her father's Communications Director on his Congressional campaign

8:15 Lessons Nicole learned in politics

10:15 How Pence Media Group disrupted the comms world

12:30 Clients come to PMG for the female touch

14:20 PMG's work for Pluie

16:30 PMG was perfectly positioned for COVID

18:00 How PMG's collective shared experiences are its strength

20:30 PMG's work for Sweetgreen


This episode’s guest:

Nicole Pence Becker on Instagram

Pence Media Group on Instagram


Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

241 episoade

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