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Understanding Retail in a Post-COVID World with Catherine Seeds

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Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Catherine Seeds is the president and CEO at Ketner Group Communications. Over the past 21 years at Ketner, Catherine has helped leading companies in the retail, grocery, hospitality, and technology industries create and manage comprehensive and unique communications campaigns. Here, she shares how retail has changed since the pandemic and why Gen Z’s feelings about retail are different from older generations.


Key Takeaways:

- How younger people see retail differently

- How COVID-19 pushed retail innovation

- New retail opportunities presented by AI


Episode Timeline:

3:45 An overview of Ketner Group Communications

5:30 The biggest change in the retail industry over the past 21 years

8:00 What it was like working in retail PR during the COVID-19 pandemic

9:30 Shopping during the pandemic

10:00 Why Gen Z's attitude towards retail is different from older generations

11:45 Why are younger people less interested in brands?

16:30 How are brick-and-mortar stores innovating through technology?

17:45 New retail opportunities courtesy of AI

19:30 The grocery store of the future

22:00 What does the future hold for Ketner?


This episode’s guest:


• Catherine Seeds

Ketner Group

• Ketner Group’s Instagram and Twitter


Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

241 episoade

Artwork
iconDistribuie
 
Manage episode 385166224 series 3237790
Content provided by Jan Richardson and Global Results Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jan Richardson and Global Results Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Catherine Seeds is the president and CEO at Ketner Group Communications. Over the past 21 years at Ketner, Catherine has helped leading companies in the retail, grocery, hospitality, and technology industries create and manage comprehensive and unique communications campaigns. Here, she shares how retail has changed since the pandemic and why Gen Z’s feelings about retail are different from older generations.


Key Takeaways:

- How younger people see retail differently

- How COVID-19 pushed retail innovation

- New retail opportunities presented by AI


Episode Timeline:

3:45 An overview of Ketner Group Communications

5:30 The biggest change in the retail industry over the past 21 years

8:00 What it was like working in retail PR during the COVID-19 pandemic

9:30 Shopping during the pandemic

10:00 Why Gen Z's attitude towards retail is different from older generations

11:45 Why are younger people less interested in brands?

16:30 How are brick-and-mortar stores innovating through technology?

17:45 New retail opportunities courtesy of AI

19:30 The grocery store of the future

22:00 What does the future hold for Ketner?


This episode’s guest:


• Catherine Seeds

Ketner Group

• Ketner Group’s Instagram and Twitter


Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

241 episoade

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