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AI In Your Workplace, with WE Communication’s Lindsey Bastani and Michael Sullivan
Manage episode 452047973 series 2756647
Episode Summary:
New research from WE Communications and USC Annenberg Center for Public Relations finds communication professionals who frequently use AI are more excited to come to work. In this episode of PR Future, host Fred Cook is joined by Lindsey Bastani and Michael Sullivan from WE Communications to discuss the impact of AI in the PR industry. The study tracks evolving perceptions and use of AI tools among PR and communication professionals over the past year.
Bastani and Sullivan share insights on how AI boosts job satisfaction and perceived value, as well as the strategies needed to foster a culture of AI adoption. Looking ahead, the study points to the rise of more specialized AI applications tailored to the unique needs of PR professionals, signaling the technology's transformative potential for the industry.
Episode Guests:
Lindsey Bastani, EVP, Technology, WE Communications
Michael Sullivan, VP, Strategic Insights, WE Communications
Description:
This episode is grounded in a year-on-year study showing communicators are now more familiar with AI's capabilities and key use cases, including content creation, data analysis, and media landscape research. The conversation also highlights the importance of senior leadership in fostering a culture of AI adoption, learning, and experimentation, as this leads to increased job satisfaction and value perception. Despite initial concerns, communicators are now more confident and see AI as a tool to enhance, rather than replace, their roles. The discussion also touches on the need for training and the potential for AI to streamline tasks and improve efficiency.
Highlights:
Discussion on the changing perceptions of AI within the PR industry over the past year [1:21]
Strategies for creating a culture that encourages AI adoption, including leadership support and employee autonomy [5:32]
How PR professionals are using AI to create content, analyse data, and research the media landscape [8:51]
Importance of developing AI skills and expertise, especially for new / young professionals [13:07]
Decreased concern and untapped use cases, particularly enhancing media relations [15:58]
Future predictions, including the rise of more specialized AI tools tailored to communicators' needs [24:04]
Advice for students and professionals on incorporating AI into their work [28:39]
Resources:
Energized by AI: How Technology is Changing Communicators’ Relationship to Work - we-worldwide.com/energized-by-ai
USC Center for PR research reports - https://annenberg.usc.edu/research/center-public-relations/center-public-relations-research
Host:
Fred Cook (@fredcook), Chairman Emeritus of Golin. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations
Executive Producer: Ron Antonette
Producers: Marshall Winfield and Isadora Binder-Helenchilde
Follow us: @USCCenterforPR (BlueSky, X, Facebook, Instagram, TikTok, YouTube, Threads)
Connect on LinkedIn: https://www.linkedin.com/company/usccenterforpr
Newsletter: News from the USC Center for Public Relations
Visit our website:
https://annenberg.usc.edu/research/center-public-relations
A production of the USC Annenberg Center for Public Relations at the University of Southern California.
35 episoade
Manage episode 452047973 series 2756647
Episode Summary:
New research from WE Communications and USC Annenberg Center for Public Relations finds communication professionals who frequently use AI are more excited to come to work. In this episode of PR Future, host Fred Cook is joined by Lindsey Bastani and Michael Sullivan from WE Communications to discuss the impact of AI in the PR industry. The study tracks evolving perceptions and use of AI tools among PR and communication professionals over the past year.
Bastani and Sullivan share insights on how AI boosts job satisfaction and perceived value, as well as the strategies needed to foster a culture of AI adoption. Looking ahead, the study points to the rise of more specialized AI applications tailored to the unique needs of PR professionals, signaling the technology's transformative potential for the industry.
Episode Guests:
Lindsey Bastani, EVP, Technology, WE Communications
Michael Sullivan, VP, Strategic Insights, WE Communications
Description:
This episode is grounded in a year-on-year study showing communicators are now more familiar with AI's capabilities and key use cases, including content creation, data analysis, and media landscape research. The conversation also highlights the importance of senior leadership in fostering a culture of AI adoption, learning, and experimentation, as this leads to increased job satisfaction and value perception. Despite initial concerns, communicators are now more confident and see AI as a tool to enhance, rather than replace, their roles. The discussion also touches on the need for training and the potential for AI to streamline tasks and improve efficiency.
Highlights:
Discussion on the changing perceptions of AI within the PR industry over the past year [1:21]
Strategies for creating a culture that encourages AI adoption, including leadership support and employee autonomy [5:32]
How PR professionals are using AI to create content, analyse data, and research the media landscape [8:51]
Importance of developing AI skills and expertise, especially for new / young professionals [13:07]
Decreased concern and untapped use cases, particularly enhancing media relations [15:58]
Future predictions, including the rise of more specialized AI tools tailored to communicators' needs [24:04]
Advice for students and professionals on incorporating AI into their work [28:39]
Resources:
Energized by AI: How Technology is Changing Communicators’ Relationship to Work - we-worldwide.com/energized-by-ai
USC Center for PR research reports - https://annenberg.usc.edu/research/center-public-relations/center-public-relations-research
Host:
Fred Cook (@fredcook), Chairman Emeritus of Golin. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations
Executive Producer: Ron Antonette
Producers: Marshall Winfield and Isadora Binder-Helenchilde
Follow us: @USCCenterforPR (BlueSky, X, Facebook, Instagram, TikTok, YouTube, Threads)
Connect on LinkedIn: https://www.linkedin.com/company/usccenterforpr
Newsletter: News from the USC Center for Public Relations
Visit our website:
https://annenberg.usc.edu/research/center-public-relations
A production of the USC Annenberg Center for Public Relations at the University of Southern California.
35 episoade
Alle episoder
×1 The evolving world of PR & Comms, with Pilaar Terry 40:38
1 AI In Your Workplace, with WE Communication’s Lindsey Bastani and Michael Sullivan 33:38
1 Strengthening workplace culture through communication, with David Michaelson, PhD 35:38
1 A Deep Dive into Gen Z's Scrolls with Day One Agency's Josh Rosenberg 26:47
1 Unwrapping M&M's Super Bowl Magic: How to Manage A Legacy Brand with Jessica Adelman 36:40
1 2024 Relevance Report Discussion: Welcome to AI 57:20
1 How AI is transforming the future of PR and communications 25:58
1 PR & Its Role in Mental Health Support 40:04
1 Making an Impact: Grubhub, NBCUniversal, and Union Pacific Railroad on Corporate Social Engagement 35:19
1 Public Relations in the Age of Social Media with TikTok Satirist ColorMeLoverly 39:05
1 Driving Corporate Activism with Lyft's Dominic Carr 26:32
1 The Future of Corporate Activism 48:13
1 Building With Purpose: Elyse Cohen of Rare Beauty 29:26
1 Combating Media Bias with Vanessa Otero of Ad Fontes Media 32:46
1 Brand Purpose Best Practices with Burghardt Tenderich and Julia Kiefaber 34:23
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