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Segmentation: The Marketing Foundation Firms Seldom Get Right
Manage episode 444904749 series 2313394
It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right.
The post Segmentation: The Marketing Foundation Firms Seldom Get Right appeared first on Rattle and Pedal.
206 episoade
Manage episode 444904749 series 2313394
It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right.
The post Segmentation: The Marketing Foundation Firms Seldom Get Right appeared first on Rattle and Pedal.
206 episoade
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