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Content provided by Jason Mlicki & Jeff McKay, Jason Mlicki, and Jeff McKay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Mlicki & Jeff McKay, Jason Mlicki, and Jeff McKay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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The Antidote to Crappy Buyer Personas with Jim Kraus
Manage episode 442873154 series 2313394
Content provided by Jason Mlicki & Jeff McKay, Jason Mlicki, and Jeff McKay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Mlicki & Jeff McKay, Jason Mlicki, and Jeff McKay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect.
The post The Antidote to Crappy Buyer Personas with Jim Kraus appeared first on Rattle and Pedal.
206 episoade
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Manage episode 442873154 series 2313394
Content provided by Jason Mlicki & Jeff McKay, Jason Mlicki, and Jeff McKay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Mlicki & Jeff McKay, Jason Mlicki, and Jeff McKay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect.
The post The Antidote to Crappy Buyer Personas with Jim Kraus appeared first on Rattle and Pedal.
206 episoade
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Similar cu Rattle & Pedal: B2B Marketing Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
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…
continue reading
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…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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…
continue reading
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…
continue reading
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