147: From Idea to a Sold-Out Launch in 3 Weeks

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Take that one next step.” - Megan Hoiosen

Have you ever read an entire book in one day? Has a book ever given you exactly what you needed exactly when you needed it? When Megan Hoiosen of Sweet Tea Living got her hands on my book, One Box at a Time, she took the day off and read it straight through. And three weeks later, she had a sold-out launch of her brand-new subscription box.

A former teacher, Megan turned her love for home decor and vintage into a brick-and-mortar shop in Idaho called Sweet Tea Living. The name of Megan’s shop has almost nothing to do with tea (although she does sell it) and everything to do with creating a feeling of Southern hospitality.

Megan thought about starting a subscription box for a long time. She even joined Launch Your Box a few months ago. And although she found all of the trainings - and the amazing community - a great source of knowledge, she struggled to find time to consume the information while working long days in her shop.

When my book, One Box at a Time, came out late last year, Megan ordered a copy. And when it arrived, she had a feeling it might be just what she needed. She took the day off from work, sat down with a notebook, and read the book straight through.

Three weeks later, Megan launched her subscription box. Oh, and she sold out!

My goal when I wrote One Box at a Time was not only to tell my subscription box story but to provide readers with the knowledge and tactical action steps they need to actually launch their boxes.

Megan launched and quickly hit 50 subscribers. Then 75 subscribers. And they just kept coming. She had her web designer shut things down when she hit 87 subscribers. She had sold out!

Megan intended to follow the launch plan to a T but found herself overwhelmed. And that’s okay.

I lay out a comprehensive launch plan inside my membership and in the chapters of One Box at a Time. That doesn’t mean you have to do all of the things every time.

When you launch for the first time, take what you can and do what you can. Then the next time you launch, layer in more. Realize you can reuse the assets you built for that first launch - simply rinse and repeat.

If you never start, you have nothing to build on. I give you the tools, it’s up to you to implement them.

Megan has great advice for anyone dreaming about starting a subscription box inspired by the title of my book. She wants you to send the email, do the post, go LIVE, and they’ll come… One Box at a Time.

When I asked Megan her goals for 2024, she said she was inspired by Episode 145 where I interviewed 3 of my Mastermind students who hit $1 million in revenue in 2023. Something tells me I’ll be doing a similar interview with Megan in the not-to-distant future.

Join me for this episode to learn what can happen when you “take that one next step.” Spoiler alert - you just might end up with a sold-out subscription launch!

One Box at a Time

Find and follow Megan:

• Sweet Tea Living on Facebook
• Sweet Tea Living on Instagram
• Sweet Tea Living Website

Join me in all the places:

• Facebook
• Instagram
• Launch Your Box with Sarah Website

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