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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
How We Get Strong | Starting Strength Radio #297
Manage episode 457707651 series 52566
Content provided by Starting Strength Radio and Mark Rippetoe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Starting Strength Radio and Mark Rippetoe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Rip and company discuss how appropriate stress forces adaptation that drives phenotypic change. Progressive increases over time produce strength, size, and capability.
…
continue reading
575 episoade
Manage episode 457707651 series 52566
Content provided by Starting Strength Radio and Mark Rippetoe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Starting Strength Radio and Mark Rippetoe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Rip and company discuss how appropriate stress forces adaptation that drives phenotypic change. Progressive increases over time produce strength, size, and capability.
…
continue reading
575 episoade
Toate episoadele
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1 Fast Cars, New Cars, Favorite Cars with Bobby Campbell | Starting Strength Radio #304 1:13:47
1:13:47
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Rip talks to his friend, master mechanic Bobby Campbell, about cars, cars, and more cars.
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1 What is a Lifter? | Starting Strength Radio #303 47:14
47:14
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Rip talks about what types of people go to gyms and the differences between them - lifters, gym bros, personal training clients and so on.
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1 Having a Beer with Jim Steel | Starting Strength Radio #302 1:31:21
1:31:21
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Jim Steel drops in at the studio for a drink, to exchange stories, and discuss various things related to training and life.
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1 A Fork in the Road with Glenn Reynolds | Starting Strength Radio #301 46:52
46:52
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The Instapundit, Glenn Reynolds, joins Rip on Starting Strength Radio to discuss recent political events, training, and other goings on.
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1 Best of Comments from the Haters! | Starting Strength Radio #300 42:29
42:29
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A glorious edition of Starting Strength Radio to commemorate episode 300, a compilation of the best of Comments from the Haters!
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1 Q&A Episode - Last Meals, Weight Gain, and Close Calls | Starting Strength Radio #299 1:20:12
1:20:12
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Rip answers questions from Starting Strength Network subscribers and fans.
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1 How Programming Works | Starting Strength Radio #298 1:07:09
1:07:09
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Rip discusses how effective and efficient programming is based on structuring progression based on how quickly the lifter can add weight to the bar. All lifters begin as novices, making the novice linear progression the universal program until diminishing capacity for adaptation forces slower progress and a shift to more complex program organization.…
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1 How We Get Strong | Starting Strength Radio #297 1:06:32
1:06:32
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Rip and company discuss how appropriate stress forces adaptation that drives phenotypic change. Progressive increases over time produce strength, size, and capability.

1 Q&A Episode - Lagging Shoulder, 3 Questions, and Going Against Conventional Wisdom 1:33:33
1:33:33
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Rip answers questions live from Starting Strength Network subscribers and fans.
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1 Training Past Your Prime | Starting Strength Radio #295 1:31:15
1:31:15
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Rip discusses training by older lifters, covering how the process of gaining strength remains the same as for younger lifters, but differs in some important ways that must be considered to yield the best outcome.
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1 Q&A Episode - Challenges, Giblet Gravy, and College | Starting Strength Radio #294 1:08:28
1:08:28
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Rip answers questions from Starting Strength Network subscribers and fans.
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1 Globo Gyms vs. Training Gyms | Starting Strength Radio #293 59:32
59:32
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Rip discusses the gym business, covering differences between commercial, sales-oriented Globo Gyms and productive, training-oriented gyms in terms of culture, equipment, and objectives.
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1 Q&A Episode - Rip's Legacy,Programming Change, and Slop | Starting Strength Radio #292 1:16:18
1:16:18
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Rip answers questions live from Starting Strength Network subscribers and fans.
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1 Building Physical Capital with Stan Efferding | Starting Strength Radio #291 1:13:05
1:13:05
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Rip welcomes Stan Efferding back on the show to discuss The Vertical Diet, the importance of combining "what" and "how" for success, strategies to manage fatigue, and how to train productively.
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1 Q&A Episode - Election Day, Bent Bars, and Deadlifts | Starting Strength Radio #290 1:33:04
1:33:04
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Rip answers questions live from Starting Strength Network subscribers and fans.
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