Treceți offline cu aplicația Player FM !
Lessons - Marketing a Presidential Campaign | Andrew Frawley, Presidential Candidate CMO
Manage episode 398296961 series 2934427
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory
In this "Lessons" episode, we explore marketing insights for unknown brands looking to break through, with Andrew Frawley, former Director of Marketing for Andrew Yang's presidential campaign. As one of the earliest members of Yang's team, Andrew helped build the marketing operation from just himself to over a dozen staffers, pioneering tactics like the popular MATH hat and helping grow Yang's online following exponentially.
Do You Have Credibility?: We discuss how critical starting credibility is across all marketing channels and tactics.
The Power of Community: Andrew highlights how building a community creates needed credibility for no-name brands.
Testing Different Strategies: We look at Andrew's use of both old school and new school marketing tactics on the campaign.
Exploiting What Works: Andrew sees the importance of testing channels and then pouring resources into what shows traction.
➡️ Show Links
https://successstorypodcast.com
YouTube: https://youtu.be/itAbaDoPSwM
Apple: https://podcasts.apple.com/us/podcast/success-story-with-scott-d-clary/id1484783544
Spotify: https://open.spotify.com/episode/5CGQxLel73NkGO3D6nlGWW
➡️ Watch the Podcast On Youtube
https://www.youtube.com/c/scottdclary
Our Sponsors:
* Check out 1Password: 1password.com/CLARY
* Check out : betterhelp.com/SUCCESSPOD
* Check out Factor and use my code successpod50 for a great deal: www.factor75.com
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
564 episoade
Manage episode 398296961 series 2934427
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory
In this "Lessons" episode, we explore marketing insights for unknown brands looking to break through, with Andrew Frawley, former Director of Marketing for Andrew Yang's presidential campaign. As one of the earliest members of Yang's team, Andrew helped build the marketing operation from just himself to over a dozen staffers, pioneering tactics like the popular MATH hat and helping grow Yang's online following exponentially.
Do You Have Credibility?: We discuss how critical starting credibility is across all marketing channels and tactics.
The Power of Community: Andrew highlights how building a community creates needed credibility for no-name brands.
Testing Different Strategies: We look at Andrew's use of both old school and new school marketing tactics on the campaign.
Exploiting What Works: Andrew sees the importance of testing channels and then pouring resources into what shows traction.
➡️ Show Links
https://successstorypodcast.com
YouTube: https://youtu.be/itAbaDoPSwM
Apple: https://podcasts.apple.com/us/podcast/success-story-with-scott-d-clary/id1484783544
Spotify: https://open.spotify.com/episode/5CGQxLel73NkGO3D6nlGWW
➡️ Watch the Podcast On Youtube
https://www.youtube.com/c/scottdclary
Our Sponsors:
* Check out 1Password: 1password.com/CLARY
* Check out : betterhelp.com/SUCCESSPOD
* Check out Factor and use my code successpod50 for a great deal: www.factor75.com
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
564 episoade
Toate episoadele
×Bun venit la Player FM!
Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.