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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Tavelli and Comedy
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Content provided by Tavelli and Comedy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tavelli and Comedy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
LUCAS ESPINOZA Y RODRIGO VÁSQUEZ BUSCAN RESPUESTAS A PREGUNTAS QUE NUNCA NADIE HA ENCONTRADO Y ES QUE LA PROFUNDIDAD DE UN CAFÉ, UN PENSAMIENTO Y NUESTRAS EXPERIENCIAS SOLO PUEDEN LLEGAR A UN FINAL, MEZCLAR UN CAFÉ & COMEDY.
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9 episoade
Marcați toate (ne)redate ...
Manage series 2515532
Content provided by Tavelli and Comedy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tavelli and Comedy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
LUCAS ESPINOZA Y RODRIGO VÁSQUEZ BUSCAN RESPUESTAS A PREGUNTAS QUE NUNCA NADIE HA ENCONTRADO Y ES QUE LA PROFUNDIDAD DE UN CAFÉ, UN PENSAMIENTO Y NUESTRAS EXPERIENCIAS SOLO PUEDEN LLEGAR A UN FINAL, MEZCLAR UN CAFÉ & COMEDY.
…
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9 episoade
Alle episoder
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Un viaje exótico en Centroamérica con Nuncafasi, canibalismo, rituales y rajaduras estomacales. Todo muy normal.
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Tavelli and Comedy
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Un curioso director de cine realiza un casting a un pobre actor inocente que intenta ganarse el papel en el filme.
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Tavelli and Comedy
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Yoyo y Lucas invitaron a una "hippie" que vendía hamburguesas de soja y la invitaron a la playa por el día, resultó ser una persona muy extraña y el final es inesperado.
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Una mesa de ping-pong, prrrr, María Angélica, Sergei y un montón de personajes fueron protagonistas de una historia llena de besos, balazos, jaguares y mucho amor.
Hoy un curioso personaje se tomó el programa y terminó llevando a Lucas y Yoyo a una masacre. Hoy fue el día del marciano PRRRRRR
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