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Fitness Business School - 584 - The Time Capsule Concept
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In this episode, we explore the insightful 'time capsule' concept shared by Dean Jackson and its implications for long-term client acquisition. The host delves into the importance of consistent follow-up and engagement with potential clients who are not immediate buyers, emphasizing the value of nurturing relationships over time. This approach ensures a steady stream of new clients, akin to uncovering a time capsule filled with ready-to-convert leads. The discussion further highlights strategies for building a robust long-term follow-up system to enhance business growth.
00:00 Introduction to Dean Jackson's Concept 00:25 Understanding the Time Capsule Concept 01:10 The Buyer's Journey Phases 02:12 Importance of Consistent Follow-Up 03:01 Implementing the Time Capsule Strategy 04:18 Conclusion and Final Thoughts
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