))
The dos and don’ts of celebrity endorsements
Manage episode 419590421 series 3243186
Content provided by The Hartman Group, Inc. and The Hartman Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Hartman Group, Inc. and The Hartman Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Despite an oversaturated landscape of brand partnerships, celebrity endorsements remain a hot topic for both consumers and business professionals. Why? Because when those partnerships are done right, they can deliver some pretty buzz-worthy results.
In this week’s podcast, our Hartman Retainer Services team breaks down everything you need to know about successful brand partnerships in the age of influencers and social media:
- How younger consumers have changed the conversation around branding and personal/social identity
- Why knowing your audience (and the celebrity’s audience) is the first step to a successful partnership
- Common challenges companies face when engaging in celebrity partnerships — and how to avoid them
Explore the benefits of HRS
Want on-demand access to these kinds of insights? Let’s tailor an HRS consulting package to your unique priorities and budget. Reach out to Shelley Balanko to learn more: shelley@hartman-group.com
If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.
172 episoade
Distribuie
