237 - Does Your Website Attract YOUR Ideal Patient?

The Remarkable CEO for Chiropractors

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3M ago 27:52

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Does Your Website Regularly Attract YOUR IDEAL CLIENTS?

Bill Esteb and Dr. Stephen Franson answer the 2 most important questions around YOUR website:

1. Does it work? And 2. Does it work?!?!

Does it work? Does it attract and convert your Ideal Client / Patient?
Does it work? Is your site SEO Optimized (findable) and ranking at the top?
Does your site REPRESENT YOU? Why should I trust you? Come to you?
The 3 most important parts of a website

Don’t miss this conversation with 2 of the best minds in Chiropractic Marketing

Episode Highlights

01:35 - Processes have changed in chiropractors' communication with their community providing opportunities for growth

04:21 - There is an identity crisis in the profession and you must understand your business's identity and cast a clear vision for your community.

08:38 - The challenge of figuring out your brand identity during a time of self-discovery and exploration, and the tendency to go unremarkable to avoid conflict.

11:11 - The importance of showing up authentically online, rather than presenting a polished image.

13:49 - Understanding the mindset of seekers and providing relevance and specificity in marketing narratives to attract the right people.

16:21 - Optimizing your website for patient connection and authenticity.

19:01 - A personalized, transparent approach can help build trust and engagement, leading to more conversions and patient loyalty

21:54 - Prioritize your unique success proposition and tell your story truthfully to stand out in a crowded healthcare market.

Resources Mentioned

Learn more about Bill Esteb and Patient Media at https://patientmedia.com/

To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo

Build your dream team with Chiro Match Makers. Learn more at https://chiromatchmakers.com/

Schedule a Brainstorming call with Dr. Pete

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

252 episoade