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Brand Harmony

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Manage episode 204514928 series 2288528
Content provided by Reynolds Bickerstaff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reynolds Bickerstaff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Branding is more than a logo or graphic. It's the message the customer perceives about the product, which may be something altogether different than the message the marketer intended to send. This podcast is based on the principles and strategies found in Steve Yastrow's book, "Brand Harmony."
  continue reading

27 episoade

Artwork
iconDistribuie
 
Manage episode 204514928 series 2288528
Content provided by Reynolds Bickerstaff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Reynolds Bickerstaff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Branding is more than a logo or graphic. It's the message the customer perceives about the product, which may be something altogether different than the message the marketer intended to send. This podcast is based on the principles and strategies found in Steve Yastrow's book, "Brand Harmony."
  continue reading

27 episoade

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