Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Leveraging B2B SaaS Reviews: Insights and Strategies for Tech Sales Success
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Manage episode 397581344 series 2545518
Content provided by David Dulany. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Dulany or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
We delve into the intricacies of pipeline and revenue production in B2B Tech Sales with a special focus on B2B SaaS reviews. Our guest, Joe Kevens, founder of B2B SaaS Reviews and Director of Demand Gen at Partnerstack, brings a wealth of knowledge on the subject.He highlights the evolving nature of the buyer journey, stressing the increasing reliance on peer reviews and third-party sites in decision-making processes.
The podcast covers the nuances of various review platforms, providing valuable insights for those in demand generation and marketing roles.Joe’s expertise illuminates the crucial role of reviews in the current B2B landscape, offering practical advice on how companies can effectively navigate and leverage these platforms for optimal sales and marketing outcomes. This episode is a must-listen for anyone looking to deepen their understanding of the B2B SaaS review ecosystem and its impact on tech sales and marketing strategies.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.
…
continue reading
The podcast covers the nuances of various review platforms, providing valuable insights for those in demand generation and marketing roles.Joe’s expertise illuminates the crucial role of reviews in the current B2B landscape, offering practical advice on how companies can effectively navigate and leverage these platforms for optimal sales and marketing outcomes. This episode is a must-listen for anyone looking to deepen their understanding of the B2B SaaS review ecosystem and its impact on tech sales and marketing strategies.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.
359 episoade
MP3•Pagina episodului
Manage episode 397581344 series 2545518
Content provided by David Dulany. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Dulany or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
We delve into the intricacies of pipeline and revenue production in B2B Tech Sales with a special focus on B2B SaaS reviews. Our guest, Joe Kevens, founder of B2B SaaS Reviews and Director of Demand Gen at Partnerstack, brings a wealth of knowledge on the subject.He highlights the evolving nature of the buyer journey, stressing the increasing reliance on peer reviews and third-party sites in decision-making processes.
The podcast covers the nuances of various review platforms, providing valuable insights for those in demand generation and marketing roles.Joe’s expertise illuminates the crucial role of reviews in the current B2B landscape, offering practical advice on how companies can effectively navigate and leverage these platforms for optimal sales and marketing outcomes. This episode is a must-listen for anyone looking to deepen their understanding of the B2B SaaS review ecosystem and its impact on tech sales and marketing strategies.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.
…
continue reading
The podcast covers the nuances of various review platforms, providing valuable insights for those in demand generation and marketing roles.Joe’s expertise illuminates the crucial role of reviews in the current B2B landscape, offering practical advice on how companies can effectively navigate and leverage these platforms for optimal sales and marketing outcomes. This episode is a must-listen for anyone looking to deepen their understanding of the B2B SaaS review ecosystem and its impact on tech sales and marketing strategies.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.
359 episoade
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