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Ep 56 - Flipping the Script on PR and Creator Partnerships with Jeff Barrett
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Today's guest is Jeff Barrett, a modern PR professional who is thinking beyond the box of traditional PR and how it integrates into the content creator economy, media award shows, breaking through the attention economy, and how brand storytelling is happening on a grand scale. Jeff is a Shorty Award-winning content creator, Business Insider's #1 Ad Executive, and one of the Top 10 Most Sought After Chief Evangelists. He works with Adobe, FIS, Experian, and more on communications and creator strategy, and hosts the podcast *It's No Fluke* for the Shorty Awards, where he currently serves as Chief Evangelist.
In our conversation today, we are talking all about moving away from transactional to a relational approach with creators, how brands can leverage their profile to amplify a creator's audience, and how to build these long-term relationships with content creators for brands. I am sure you are going to learn a ton, as I did as well.
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Check out Jeff’s podcast, here.
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Produced by You Lucky Dog Productions.
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