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Content provided by Yoast and Yoast SEO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yoast and Yoast SEO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Lily Ray on the future of E-A-T, paid ads, E-commerce spaces and SEO
Manage episode 295727287 series 2860562
Content provided by Yoast and Yoast SEO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yoast and Yoast SEO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:
- 2:00 - The SEO specialty of Lily Ray
- 4:21 - What is a good future proof SEO strategy?
- 6:25 - How to improve your E-A-T and the role of schema in this
- 11:13 - How to measure if E-A-T changes have an effect
- 12:54 - The influence of Google’s intent and it’s core updates for E-A-T and site-ranking
- 19:06 - Actionable tips on how to build trust on a certain topic
- 20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads
- 26:29 - Why SEO is getting more important than paid ads
- 28:52 - The benefits of using WordPress and Yoast for E-A-T and structured data
- 31:58 - Is it profitable to start a new e-commerce space nowadays?
- 36:24 - The closeness and helpfulness of the SEO community
- 39:24 - The one thing that people should do to improve their E-A-T
27 episoade
Distribuie
Manage episode 295727287 series 2860562
Content provided by Yoast and Yoast SEO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yoast and Yoast SEO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:
- 2:00 - The SEO specialty of Lily Ray
- 4:21 - What is a good future proof SEO strategy?
- 6:25 - How to improve your E-A-T and the role of schema in this
- 11:13 - How to measure if E-A-T changes have an effect
- 12:54 - The influence of Google’s intent and it’s core updates for E-A-T and site-ranking
- 19:06 - Actionable tips on how to build trust on a certain topic
- 20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads
- 26:29 - Why SEO is getting more important than paid ads
- 28:52 - The benefits of using WordPress and Yoast for E-A-T and structured data
- 31:58 - Is it profitable to start a new e-commerce space nowadays?
- 36:24 - The closeness and helpfulness of the SEO community
- 39:24 - The one thing that people should do to improve their E-A-T
27 episoade
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Similar cu The Yoast SEO podcast
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
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…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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continue reading
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