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Nichola Stott on running, hiring and evaluating an SEO agency
Manage episode 293396828 series 2860562
Content provided by Yoast and Yoast SEO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yoast and Yoast SEO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:
- 1:47 - When should you hire an agency?
- 7:52 - Should you keep doing parts of SEO yourself as a business owner?
- 12:24 - What you should look for in and expect from an agency?
- 15:12 - What a good client looks like for Erudite agency
- 17:04 - Budgeting for your SEO and content strategy
- 19:13 - What to expect when starting to work with an SEO agency?
- 21:35 - At what point does a business not need an agency anymore?
- 24:19 How often do agencies and customers communicate?
- 26:27 How to keep your agency up to date on the latest news and research in SEO?
- 34:02 - In what way do easy-to-use CMSs change agency work?
- 40:44 - The most important KPIs for an agency to report on
27 episoade
Distribuie
Manage episode 293396828 series 2860562
Content provided by Yoast and Yoast SEO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yoast and Yoast SEO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:
- 1:47 - When should you hire an agency?
- 7:52 - Should you keep doing parts of SEO yourself as a business owner?
- 12:24 - What you should look for in and expect from an agency?
- 15:12 - What a good client looks like for Erudite agency
- 17:04 - Budgeting for your SEO and content strategy
- 19:13 - What to expect when starting to work with an SEO agency?
- 21:35 - At what point does a business not need an agency anymore?
- 24:19 How often do agencies and customers communicate?
- 26:27 How to keep your agency up to date on the latest news and research in SEO?
- 34:02 - In what way do easy-to-use CMSs change agency work?
- 40:44 - The most important KPIs for an agency to report on
27 episoade
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Similar cu The Yoast SEO podcast
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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