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Content provided by Yoast and Yoast SEO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yoast and Yoast SEO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Marieke van de Rakt on readability, product marketing and leading Yoast
Manage episode 292327291 series 2860562
Content provided by Yoast and Yoast SEO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yoast and Yoast SEO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:
- 1:20 - How Marieke became the CEO of Yoast
- 4:20 - The origin of the readability analysis in Yoast SEO
- 7:52 - The importance of readability
- 12:53 - Readability analysis changes in the past 5 years
- 18:12 - Product copy and SEO
- 26:14 - Using video in your marketing
- 28:39 - What led up to Marieke becoming the CEO of Yoast?
- 31:40 - What a conversion rate and Marieke's PhD conclusion have in common
- 38:42 - How Marieke sees the core values of Yoast
27 episoade
Distribuie
Manage episode 292327291 series 2860562
Content provided by Yoast and Yoast SEO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yoast and Yoast SEO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:
- 1:20 - How Marieke became the CEO of Yoast
- 4:20 - The origin of the readability analysis in Yoast SEO
- 7:52 - The importance of readability
- 12:53 - Readability analysis changes in the past 5 years
- 18:12 - Product copy and SEO
- 26:14 - Using video in your marketing
- 28:39 - What led up to Marieke becoming the CEO of Yoast?
- 31:40 - What a conversion rate and Marieke's PhD conclusion have in common
- 38:42 - How Marieke sees the core values of Yoast
27 episoade
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Similar cu The Yoast SEO podcast
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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