))
Johnny Atmosphere & The Psychology Of Non-Alcoholic Drinking
Manage episode 399952389 series 3552843
Content provided by N/ATION Beer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by N/ATION Beer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In our inaugural episode we sit down with Atmosphere Brewery's Jonathan Zimmerman, known in some circles as Johnny Atmosphere, who shares his founder story around why he decided to launch a 0.0% ABV N/A beer brand in partnership with a 400 year-old German brewery, and how a silver sequin jacket and hat have become the perfect accessories to making the category more approachable. He also shares his thoughts on the various types of consumers he meets at Atmosphere sampling events, and what influence the European approach to drinking culture might have on the U.S. as the space continues to evolve.
19 episoade
Distribuie
