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From Road To Retail, The Story Of Wynk

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Manage episode 454814880 series 3552843
Content provided by N/ATION Beer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by N/ATION Beer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

How many beverage companies started by making their product in a 53' tractor trailer that traveled the country? That was the question we asked ourselves upon hearing the origin story of the Wynk THC-infused seltzer brand, which initially competed in the state-by-state regulated cannabis industry. In our conversation with co-founder and CEO Angus Rittenburg, we talk about where the brand started, how they have evolved, the ways they're navigating a highly fragmented (and increasingly regulated) category in terms of marketing and distribution, and lastly, how they intend to compete in a space that is only expected to continue explosive growth in 2025.
Mentioned in this episode:
Wynk Seltzers
Countdown by Wynk
Ceria Brewing (brief mention)
BERO Brewing (brief mention)

  continue reading

22 episoade

Artwork
iconDistribuie
 
Manage episode 454814880 series 3552843
Content provided by N/ATION Beer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by N/ATION Beer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

How many beverage companies started by making their product in a 53' tractor trailer that traveled the country? That was the question we asked ourselves upon hearing the origin story of the Wynk THC-infused seltzer brand, which initially competed in the state-by-state regulated cannabis industry. In our conversation with co-founder and CEO Angus Rittenburg, we talk about where the brand started, how they have evolved, the ways they're navigating a highly fragmented (and increasingly regulated) category in terms of marketing and distribution, and lastly, how they intend to compete in a space that is only expected to continue explosive growth in 2025.
Mentioned in this episode:
Wynk Seltzers
Countdown by Wynk
Ceria Brewing (brief mention)
BERO Brewing (brief mention)

  continue reading

22 episoade

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