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1 Episode 21: The Heiress Who Helped End School Segregation 35:10
Pigeons, speed cameras, and the power of uncertainty
Manage episode 371057694 series 3438351
In this episode we discuss how Facebook and other brands use uncertain rewards to create an addictive and exciting user experience.The power of uncertain rewards and the element of variability is the key to embedding a behavior.
56 episoade
Pigeons, speed cameras, and the power of uncertainty
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 371057694 series 3438351
In this episode we discuss how Facebook and other brands use uncertain rewards to create an addictive and exciting user experience.The power of uncertain rewards and the element of variability is the key to embedding a behavior.
56 episoade
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1 Eleven Madison Park: How Applying Simple Principles From Behavioral Science Helped It Become The Best Restaurant In The World 30:40
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1 Interview with Sarah Carter: co-author of "How Not to Plan" 1:00:04
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1 Kraft Mac and Cheese: how to overcome the pitfalls of launching a healthier variant of your product 29:28
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1 Interview with Todd Rogers: author of Writing for Busy Readers 36:16
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1 Pret a Manger: bouncing back from the pandemic with behavioral science 23:03
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1 Interview with Seth Stephens-Davidowitz: author of Everybody Lies 49:01
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1 The Replication Crisis: How to Avoid Basing Your Marketing on Bogus Findings 24:38
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1 How to change habitual customer behavior in the New Year 27:52
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1 Interview with Phil Barden: author of Decoded 49:09
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1 Les Binet Uncovered: Surprising Secrets of Ad Effectiveness You May Have Never Heard Before 59:24
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1 Get Out the Vote: How Behavioral Science Can Boost Voter Turnout 26:54
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1 How Indulgence Brands Can Benefit From Moral Licensing 19:02
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1 How Brands Win with Matt Johnson, author of Blindsight 44:07
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1 The Practical Application of Behavioral Science with Kate Waters 48:10
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