Special Episode: Paige Costello on AI in Product Management – a Co-Production from Crafted.FM and Beyond the Prompt

Beyond The Prompt - How to use AI in your company

Key Takeaways:

• Experiment with AI-powered tools – Asana’s AI features, like status reports, help teams cut down on repetitive tasks and unlock creative potential.
• The product manager’s role is evolving – With AI, product managers are shifting focus toward strategic thinking and deep customer insights.
• Maintain a balance – While AI automates many tasks, human judgment remains essential for accurate project oversight.
• Specialized teams boost AI impact – Asana’s approach shows that dedicated AI teams can set the foundation for organization-wide adoption.

For more episodes from Crafted, visit crafted.fm and be sure to subscribe to Crafted on your favorite podcast app for more insights on product innovation.

00:00 Special episode intro
00:01 Crafted: Paige Costello, Head of AI at Asana
00:36 AI in Action at Asana
01:52 Challenges in AI implementation
05:01 Structuring teams for AI
08:55 AI's role in product management
14:15 Prototyping and scaling AI
15:56 Internal AI uses at Asana
18:06 AI's impact on workflows
20:32 Future skills and job roles
22:52 Customer interaction importance
25:22 PageBot and AI assistants
26:56 AI in organizational challenges
27:43 Unexpected skills in AI
29:17 Beyond the Prompt: Paige Costello
29:29 Transparency and AI in teams
34:33 Building AI products
39:10 Legal and organizational aspects
44:47 AI boosting productivity
50:23 AI's impact across industries

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.