Sorority Rush Consultant Trisha Addicks (as seen on Bama Rush)

Crazy Money with Paul Ollinger

“Parents Hire $4,000 Sorority Consultants to Help Daughters Dress and Impress During Rush” read the Wall Street Journal headline that nearly made my neck snap. As a middle-aged man whose kids aren’t quite college age, I was unaware of the #RushTok phenomenon on TikTok or the Bama Rush documentary that sparked a massive fascination with the sorority rush process at the University of Alabama. Trisha Addicks is the very rush consultant referenced in that WSJ article and featured in Bama Rush. She also happens to be my neighbor, so I invited her to come over and talk about how the whole process works. I had so many questions: Who are these families shelling out $4k for rush help? Why do they do it? How does one become a rush consultant? What’s the reason so many young women want to join sororities anyway? And how do you teach them the secret language including terms like PNMs, OOTD, the 5 B’s, and The Machine? The conversation really put the whole thing into perspective. In a world of private trainers, coaches, and tutors, a sorority consultant is just one more third party a family can hire to help their kid navigate life. And after you hear all she does for her clients, $4k might sound like a bargain. Trisha’s work and her company, It's All Greek to Me have been featured in the New York Times, the NY Post, CNN.com, NewsNation, UK Daily Mail, and many more. Follow her on Instagram here.

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#BamaRush #rushtok #sorority #sororityconsultant