Should you use manual or automated bidding with Shopping campaigns?

Inside Google Ads with Jyll Saskin Gales

Is there still room in your Google Ads account for good old Standard Shopping campaigns? Absolutely! In Episode 47 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales answers your burning questions about Google Shopping campaigns, a topic often overshadowed by the push for Performance Max. She discusses the importance of these campaigns for ecommerce businesses, provides answers to your questions about bidding strategies, optimization techniques, and product exclusions, and offers valuable insights into maximizing your ecommerce success.
Tune in to learn how to navigate the intricacies of Google Shopping campaigns. Plus, stay tuned until the end of the episode for a new Insider Challenge!
Key Topics:

• Manual vs. automated bidding strategies for Shopping campaigns
• Transitioning to Target ROAS (tROAS)
• The importance of feed optimization
• Product exclusions and their impact
• Categorizing products for better performance

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